WELCOME
March 2023
Shalom, After 4 years we are very happy to welcome all partners and friends of Israel during ITB 2023 in Berlin. As the main Tourism Fair worldwide, ITB is the best opportunity to initiate a perfect restart for tourism all over the world. The people are eager to return to travel, want to explore the world and have unique experiences. The past few years were very challenging but also a chance for rethinking and developing strategies fitting the changes of travel trends and in parallel investing in the Israel infrastructure including developing accommodation, attractions and places fitting the future, so Israel becomes one of the most attractive destinations to visit. It is a great pleasure for me to say that Israel’s travel industry is on its way to recovery and ready to break new records. The number of tourists to Israel raised during the last few months permanently. Our visitor statistics show that Germany ranks among TOP 5 and the German speaking market incl. Austria and Switzerland ranks among TOP 3 of our incoming markets to israel. I am very confident that we will reach the record numbers of 2019 very soon. This is a big motivation for us to continue our work in promoting Israel in 2023. We already launched our new advertising campaign which shows all the variety, diversity and uniqueness of Israel. With your help and cooperation, I am sure we can break our records from 2019. Beside our main campaign the Ministry of Tourism starts to focus on specific regions as well. One will be the Negev Desert. 60% of Israel is a desert – and this desert invites you to enjoy warm temperatures, especially in winter, and offers a perfect holiday for Activity & Nature Lovers. Direct flights from Europe to Ramon Airport in Eilat and attractive products for different target groups will help us to push this extraordinary place in Israel. Finally, on a personal note, I would like to thank the whole German Tourism Industry. It was a pleasure meeting and working with you and I appreciated every cooperation and partnership during the last 4 years. This is my last ITB for IGTO Germany, as my position as Director of Germany, Austria and Switzerland will draw to a close in the summer of 2023. The German market always played a very important role in Israel tourism. So I am very happy that we took the challenges of the last few years to the next level. Thank you all for supporting me and the tourism to Israel. I enjoyed these interesting years, and I am thankful for meeting you all. I wish all of you a successful ITB 2023. We look forward to seeing you in Israel – The land of Creation. Ella Zack Solomon Director, Israeli Government Tourist Office in Germany
4 • www.itn.co.il
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