REGENERATIVE BRANDS - PARTS 1,2,3,4 (SHORT VERSION)

A WAY OF LIVING Drawing on the Maori tradition of kaitiakitanga, the Tiaki Promise asks visitors to act as proud guardians whilst exploring New Zealand, placing the responsibility in the hands of the visitor by encouraging them to adhere to a set of principles that have the best interests of New Zealand at heart. These ‘pillars’ include driving carefully, protecting nature, keeping New Zealand clean, showing respect for local customs and being prepared for New Zealand’s changeable weather and rural landscapes. These simple steps are designed to ensure that New Zealand can be enjoyed for many generations to come, whilst keeping visitors safe and ensuring every visit to New Zealand is as fulfilling and memorable as possible. source

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