INTRODUCTION
For those of us who look at business as a force for positive change (social, environmental, economic), regenerative mindset invites us to integrate a greater diversity, inclusion and equity into our organization’s purpose, culture, activities and development. The regenerative economy allows humans to co-evolve with the natural systems around them and reverse degenerative systems (Mang & Reed, 2013). Indeed its purpose is to allow a collective to assist nature in its ability to regenerate by contributing to an ecosystem service Thus, the regenerative economy goes further than the functional economy and the circular economy, which do not regenerate the resources essential to the health of ecosystems. Regenerative Brands focus on having a net positive impact on people and the planet. Regeneration is a mindset applied across the entirety of the business, from sourcing materials to how products are manufactured, from the way consumers, employees and partners can evolve over time in the most healthy environment. Brands with products issued from regenerative agriculture are at the interface between pleasure, health, responsibility and culture. Regenerative agriculture is a holistic agro-ecological approach that regenerates ecosystems, especially soils, and keeps them in a resilient state. It holds many promises, not only positive environmental promises but also social promises and economic outcomes for farmers. By preserving the functioning of the soil, regenerative agriculture not only preserves carbon storage, thus contributing to the fight against global warming, but also the fertility of cultivated land in the face of desertification, and even... the health of consumers ! The product innovations sourced from regenerative agriculture are already available to Americans, Australians.... In this series of trend reports you will discover which brands have invested in regenerative agriculture. Which products they have launched. Which claims have they made ? The level of transparency from farm to fork ? Which certifications ? Which impacts ?
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