THE CHAIRS
Each ULTRA group is chaired by an exceptional senior leader who has already carried significant responsibility and understands leadership under pressure. The Chair’s role is not to teach or advise, but to: • Hold the standard of the room • Encourage depth and challenge • Protect trust and confidentiality • Ensure discussions remain practical and grounded They are the custodian of the culture – not the centre of attention.
Steve Dalton OBE
Andy Davies ULTRA Bristol Jupiter
Hannah Williams ULTRA Wales Maverick
Rupert Moon ULTRA Wales Calon
General Sir Peter Wall GCB CBE DL ULTRA Mercury, Polaris & Mayfair Commissioned into the Royal Engineers in 1974, rose to Commander‑in‑Chief Land Forces, and later Chief of the General Staff of the British Army. He now serves as a director at General Dynamics and co‑founded leadership consultancy, Amicus.
Lucy Cohen ULTRA Wales Group 7
Emyr Afan OBE FRSA ULTRA Wales Hiraeth
Blanche Sainsbury ULTRA Wales Nova
ULTRA Wales Beacon
A visionary senior executive and former Managing Director of Sony UK Technology Centre, where he led major transformation over a 40‑year career. Awarded an OBE in 2010 for services to industry in Wales, he now advises organisations and co‑leads Sunrise Leaders LLP.
Strategist, business consultant and independent non‑executive director with a background spanning management consulting, marketing and professional trustee work. Andy also mentors leaders and supports charity organisations.
CEO of the Alacrity Foundation, bringing over a decade of entrepreneurial and financial experience, including 13 years as CFO at Tiny Rebel. An ACCA Chartered Accountant, she is passionate about innovation, mentoring graduates, and strengthening Wales’ tech ecosystem through Alacrity’s start‑up development programme
A former Wales international scrum‑half best known for captaining Llanelli during their 1992 triple‑success season. Earning 24 caps for Wales, he later built a varied post‑rugby career in broadcasting and commercial leadership roles, including senior positions at the WRU and Scarlets.
An award‑winning accountant, entrepreneur, and co‑founder of Mazuma, the UK’s first subscription‑based accountancy service. A leading industry innovator, she is President of AAT for 2025, an author, mental‑health advocate and media commentator, recognised for modernising accounting and empowering small businesses.
A multi-BAFTA award-winning programme maker. CEO Monthly named him the most Influential CEO Wales (Media Production) 2024. Emyr secured investment from Pinewood, sold his family business to Sky Studios, and then bought it back from Comcast/NBC Universal. He even has Sir Tom Jones as one of his shareholders (but hey, that’s not unusual!).
A media executive and founder of the Child of Wales and Child of Britain Awards, recognised for championing young people’s achievements. Formerly part of the UK media board, she has led major digital transformation projects and held senior commercial roles, including at Local World and Trinity Mirror.
His career reflects broad board‑level experience across UK financial and social‑impact sectors.
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