TRENDS (CONT) .
Put simply, Rethink is progress. Aligned with science and technology, it is reinventing from the old and usingmodern processes to create the new. A vision that is vital and oxygenating. Colour is used as a tool to define architectural features and pops of red clash with intense green to energise the space. As sustainability is key for Rethink, the trend’s colour palette has its roots in compositematerialsmade from recycled waste. It brings interesting colour combinations to the palette with washed, recycled tones at its centre. A soft mint is undeniably a hero colour here. We pared it with glass bottle green and soft pink for a striking look.
Popular with press. Sustainability is a key driver for product designers and inventive ways of recycling and reusingmaterial is essential. Designers are doing one of three things; stripping back to basics (see Unprocessed) or in the case of Redefined creating high end products from recycled material and the latest technological advances. This is shown through terazzo a refined version of what has been around, where waste becomes the resource. Another technique designers are adopting is the use of 3d printing to reduce waste in the fashion and textile industry. Complex patterns and intricate detail can be formed through the use of 3D printing (Ikea adapting 3D knitting) while ensuring there is zero waste frompattern cutting. Redefined is high performance, high end and influenced by a scientific process, it isminimalist and cutting edge. Block colour in pastel instead of traditional feature wall uses lines to create definition. Play on pastels and tiling with hints of terrazzo.
Sustainability
Sustainability INNOVATION RETHINK
INNOVATION REDEFINED
NEW TONES New tones are revealed in this synthesised collection. The green and pink become allies in generating a powerful artificial environment that engages with the architecture to redefine its lines and angles. It creates the perfect backdrop for light refined furniture for man to sit asmanmade sculptures in its footprint.
Neville Knott, Crown Colour Consultant
Pashmina ® X3640L
Fairy Dust ® V1700Y
Soft Ash ® P7451C
Revival ® J3770R
ClayWhite ® P3830F
Secret Escape ® H0264G
130
131
Made with FlippingBook Publishing Software