Crown Paints Interior Colour Book

DESIGN BY FUNCTION (CONT) . CORPORATE

Proxemics The science of proxemics was first introduced by Edward Hall (1966) and focuses on spatial boundaries, the unseen borders of acceptable human interaction. There are levels of acceptability depending on the relationship and the formof communication. These boundaries can change depending on cultural background. Close proximity to the human body, around 45cmor less, is considered intimate space and only acceptable for close personal relationships. 45cm -1.2m is the area of personal space where friends and co workers can operate. Greater than 1.2m is social space and reserved for people we have just met or when relationships are to be kept formal. Ideally for the most productive office layout, arrangements with distances between personal and social is ideal for increased productivity. Anything less can be counteractive andmake people feel uncomfortable.

Working arrangements Designing for a single office can be more straightforward than a shared workplace, there is one individual to please as opposed tomany with varying personalities and preferences. The ideal scenario is for employees to have some control over the office environment (heater and blinds for example) but not toomuch as this can create a sense of chaos.

The same theory can be applied to design decisions. Good communication and input from employees is beneficial with boundaries in place to prevent potential disagreements. Many office tasks can range from individual to collaborative activities. An office space should accommodate quiet zones for high concentration and areas (large tables, multiple

seating) to promote social interaction and teamworking. Hubs are becoming popular in the workplace, they provide a retreat froman open plan office and create a private space for personnel meetings or tasks that require deep concentration. Colour can zone areas and reflect the level of activity. Deeper hues create the perception that a space is enclosed and private, warmer colours are relaxing and can encourage social interaction.

Office space can indicate status, a larger office can indicate someone is management level in a business, the bigger the office the more senior the level.

3.7m and above is public space.

Hubs offer quiet retreats whereas large tables encourage collaborations. (Far left) Workplaces introduce less formal arrangements to encourage flexible working.

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