Table of Contents Introduction
4 6
Trade Practices
46 52 58 64 70 76 82
Typography
Science & Technology
Western Growers Corporate
10 16 22 28 34 40
Center for Innovation & Technology
Membership
University
Insurance Services Assurance Trust
Financial Services
Western Growers H-2A Services
Media & Communications
Western Growers Women
Human Resources
WELCOME This book is an overview of the visual and emotional language of the Western Growers brand. It should be utilized as a guide for creating all marketing materials for each department within Western Growers.
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Typography The use of typography is a strong representation of our brand personality. We use Avenir as our primary corporate typeface. This approachable typeface helps us communicate ideas and deliver a tone that enriches the brand experience.
Example
HEADLINE At vero eos et accusamus body copy example dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolo -
ABCDE abcdefg Avenir
• Et harum quidem rerum • Facilis est et expedita distinctio • Nam libero tempore, cum soluta • Nobis est eligendi optio cumque
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BRAND ARCHITECTURE
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Western Growers Corporate Founded in 1926, Western Growers is committed to the evolutionary growth of the agricultural industry and its professionals. Representing local and regional family farmers across California, Arizona, Colorado and New Mexico, the organization and its participating members represent nearly half the nation’s fresh fruits, vegetables, tree nuts and organic produce.
Logo
Tagline
TOGETHER.
Colors
C 13 M 84 Y 100 K 3
R 208 G 76 B 39
C 63 M 46 Y 80 K 33
R 83 G 93 B 61
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Marketing Materials Examples
LOREM IPSUM DOL NOLET US SEUM IS.
Lorem ipsum dolor sit amet, consect etur adipiscing elit, sed do eiu smod tempor incidi dunt ut labore et dolor.
LOREM IPSUM DOL NOLET US SEUM IS.
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PHOTOGRAPHY Our visual system and brand design language uses photography to convey our brand personality and establish a meaningful and emotional connection with our members. Each image we select makes an important statement about who we are.
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Membership For 94 years, Western Growers has been dedicated to enhancing the competitiveness and profitability of its members. We continue to influence change, ensuring the industry’s stability and its members’ success. We believe there is strength in numbers and together, our voice continues to be powerful.
Logo
Tagline
STRONGER.
Colors
C 23 M 4 Y 100 K 0
R 207 G 212 B 41
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Membership
Membership
Marketing Materials Examples
2019 / YEAR IN REVIEW
GROW. STRONGER.
Western Growers Association Phone: 1-949-863-1000
GROW. STRONGER.
Fax: 1-949-863-9028 Email: info@wga.com
GROW. STRONGER.
H UMAN R ESOURCE S ERVICES Membership Services
GROW. STRONGER.
H UMAN R ESOURCE S ERVICES Membership Services
H UMAN R ESOURCE S ERVICES
H UMAN R ESOURCE S ERVICES
STRONGER
YOUR BUSINESS.
YOUR BUSINESS.
YOUR BUSINESS.
YOUR BUSINESS.
“WESTERN GROWERS allows each farmer in California and Arizona one voice when tackling issues that affect all farmers and the future of agriculture. This is extremely important for each grower to be able to work collaboratively to achieve one goal to sustain farming in California and Arizona.”
Grow Your Business With Western Growers
H UMAN R ESOURCE S ERVICES Membership Services
Grow Your Business With Western Growers
H UMAN R ESOURCE S ERVICES Membership Services
H UMAN R ESOURCE S ERVICES
– RYAN VAN GRONINGEN VAN GRONINGEN & SONS, INC.
H UMAN R ESOURCE S ERVICES
CA SUPPORT
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PHOTOGRAPHY
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Insurance Services Protection. It’s part of Western Growers’ commitment to its members. Whether it’s providing solutions and resources for individual benefits or providing options for businesses and employees, Western Growers can create, provide and deliver insurance solutions to better manage their protection.
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Tagline
WITH CHANGE.
Colors
C 45 M 0 Y 93 K 50
R 84 G 120 B 39
C 15 M 62 Y 100 K 2
R 208 G 118 B 40
C 100 M 32
R 0 G 135 B 205
Y 0 K 0
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Marketing Materials Examples
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PHOTOGRAPHY
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Assurance Trust Western Growers members have access to the largest provider of health benefits for the agricultural industry. Western Growers Assurance Trust specializes in offering highly customizable benefit plans to meet the diverse needs of owners, managers, field workers and seasonal employees.
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Tagline
PROTECTED.
Colors
C 65 M 17 Y 100 K 19
R 88 G 139 B 56
C 25 M 5 Y 81 K 38
R 134 G 143 B 59
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WGA Assurance Trust Concept B
Marketing Materials Examples
WGA Assurance Trust Concept B
H UMAN R ESOURCE S ERVICES Assurance Trust
PRESENTATION TITLE GOES HERE
H UMAN R ESOURCE S ERVICES Assurance Trust
PRESENTATION TITLE GOES HERE
H UMAN R ESOURCE S ERVICES
H UMAN R ESOURCE S ERVICES
WITH PROTECTION.
WITH PROTECTION.
H UMAN R ESOURCE S ERVICES Assurance Trust
MARCH 5, 2020
H UMAN R ESOURCE S ERVICES Assurance Trust
MARCH 5, 2020
H UMAN R ESOURCE S ERVICES
WITH PROTECTION.
H UMAN R ESOURCE S ERVICES Assurance Trust
H UMAN R ESOURCE S ERVICES
WITH PROTECTION.
H UMAN R ESOURCE S ERVICES Assurance Trust
H UMAN R ESOURCE S ERVICES
H UMAN R ESOURCE S ERVICES
H UMAN R ESOURCE S ERVICES Assurance Trust
H UMAN R ESOURCE S ERVICES
H UMAN R ESOURCE S ERVICES Assurance Trust WITH PROTECTION.
WITH PROTECTION.
H UMAN R ESOURCE S ERVICES
WITH PROTECTION.
WITH PROTECTION.
H UMAN R ESOURCE S ERVICES International Trade
H UMAN R ESOURCE S ERVICES
H UMAN R ESOURCE S ERVICES International Trade
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H UMAN R ESOURCE S ERVICES
PHOTOGRAPHY
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Media & Communications As an industry leader and advocate, Western Growers is committed to ensuring that the voice of its members and the organization are heard throughout the world. To maximize visibility for both members and the issues that they face within the industry, Western Growers maintains a full-time media and communications department dedicated to keeping a finger on the pulse of agricultural change.
Logo
Tagline
YOUR VOICE.
Colors
C 21 M 0 Y 0 K 30
R 146 G 175 B 190
C 8 M 0 Y 3 K 24
R 183 G 195 B 197
C 8 M 0 Y 3 K 18
R 195 G 207 B 208
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V02
P G
Marketing Materials Examples
V02
PRESENTATION TITLE GOES HERE
PRESENTATION TITLE GOES HERE
YOUR VOICE.
MARCH 5, 2020
LOREM IPSUM DOLOR SIUM
YOUR VOICE.
• Lorem Ipsum Dolores Sium • Duis aute irure dolor in • Lorem Ipsum Dolores Sium • Duis aute irure dolor in
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea com- modo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitatio Ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud ex- ercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
YOUR VOICE.
YOUR VOICE.
YOUR VOICE.
PRESENTATION TITLE GOES HERE
YOUR VOICE.
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PHOTOGRAPHY
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Human Resources Western Growers provides a unique and opportunistic approach to engaging and working within the field of agriculture. Founded ninety-four years ago, our company is staffed with experts, advocates and associates focused on the growth of our industry. We are focused on providing employment opportunities to all and dedicated to the growth of a team representing our members and our mission.
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Tagline
YOUR CAREER.
Colors
C 43 M 79 Y 6 K 16
R 136 G 73 B 133
C 26 M 8 Y 0 K 0
R 184 G 212 B 239
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Marketing Materials Examples
WGA CULTURE OUR APPROACH TO TEAM WORK
Teamwork is part of Western Grower’s Family of Companies core values and principles. Having diverse employees, business partners and community relationships is vital to creating products and services for our varied customer base. The company’s commitment to promoting positive teamwork means providing a work environment for all employees that is welcoming, respectful, and engaging, with opportunities for personal and professional development. These values help increase productivity, quality, creativity and innovation. Western Grower’s Family of Companies has a formal, company-wide strategy, mission and goals, which guide a variety of internal programs and events. Our business excellence reaches new heights every day... powered by our people. THE WGA ENVIRONMENT The Arbinger philosophy is a leading method in strengthening company culture, which takes into account an individual’s impact on others and focuses on the needs of an organization as a whole. The program places an emphasis on changing a mindset rather than individual behavior. The Arbinger principles have successfully guided Western Grower’s Family of Companies for many years now, and it is uplifting to see members also integrating these practices in their own companies. GROWTH OPPORTUNITIES Our educational reimbursement program offers generous funding to help you enhance your skills and learn new ones at hundreds of accredited colleges and universities, online and across the globe. TEAM ACTIVITIES Our teammates are eager and practical problem solvers who are motivated by results. All team members are empowered to take on new challenges throughout the organization, and because we believe in hiring thoughtful generalists and subject matter experts, there are many opportunities to work and learn across new domains.
YOUR CAREER.
H UMAN R ESOURCE S ERVICES
H UMAN R ESOURCE S ERVICES
YOUR CAREER.
YOUR CAREER.
Explore an Environment Full of Tradition, Passion and Positive Change.
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PHOTOGRAPHY
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Trade Practices As a benefit to regular shipping members of Western Growers, the Trade Practices & Commodity Services Department has assisted members in consultation on sales contracts since 1966. This guidance and education of rights and remedies available to sellers of perishable commodities has been invaluable.
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Tagline
GLOBALLY.
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C 0 M 45 Y 98 K 0
R 249 G 157 B 32
C 11 M 89 Y 100 K 2
R 212 G 66 B 39
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Marketing Materials Examples
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PHOTOGRAPHY
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Science & Technology Western Growers is committed to the success of our members and the safe development and delivery of their commodities. Our experts work with regulators, legislators, universities and scientists to offer resources including commodity-specific food safety guidelines and regulatory guidance manuals to resolve the challenges facing our industry today.
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Tagline
WITH SCIENCE.
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C 64 M 5 Y 18 K 0
R 75 G 186 B 205
C 80 M 22 Y 31 K 1
R 14 G 151 B 168
C 90 M 45 Y 48 K 19
R 8 G 102 B 111
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Marketing Materials Examples
WITH SCIENCE.
WITH SCIENCE.
WITH SCIENCE.
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PHOTOGRAPHY
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Center for Innovation & Technology In 2015, and in a continued effort to drive the future of the agricultural industry forward, Western Growers opened the doors of its Center for Innovation and Technology in Salinas, California. Since that time, the Center has taken significant steps to accelerate the development of agricultural technologies, innovations within the industry and has served as the hub for more than 60 agtech start-up companies.
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Tagline
NEW TECHNOLOGY.
Colors
C 84 M 17 Y 0 K 57
R 0 G 86 B 122
C 52 M 16 Y 52 K 54
R 69 G 99 B 79
C 26 M 10
R 183 G 209 B 237
Y 0 K 0
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Marketing Materials Examples
LOREM IPSUM DOL NOLET US SEUM IS.
LOREM IPSUM DOL NOLET US SEUM IS.
Lorem ipsum dolor sit amet, consect etur adipiscing elit, sed do eiu smod tempor incidi dunt ut labore et dolor.
LOREM IPSUM DOL NOLET US SEUM IS.
WITH TECHNOLOGY.
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PHOTOGRAPHY
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University Through the Western Growers University, members and their employees receive access to a variety of workshops, webinars and onsite events covering industry-critical issues including leadership, harassment, HR and employment law, supervisory skills, PACA rights and remedies, and safety and risk management. We are here to solve everyday workplace challenges and training needs, so our members are successful.
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Tagline
YOUR KNOWLEDGE.
Colors
C 64 M 86 Y 19 K 4
R 116 G 68 B 130
C 57 M 32
R 112 G 154 B 209
C 74 M 42
R 67 G 132 B 197
Y 0 K 0
Y 0 K 0
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Marketing Materials Examples
LOREM IPSUM DOL NOLET US SEUM IS.
LOREM IPSUM DOL NOLET US SEUM IS.
Lorem ipsum dolor sit amet, consect etur adipiscing elit, sed do eiu smod tempor incidi dunt ut labore et dolor.
LOREM IPSUM DOL NOLET US SEUM IS.
YOUR KNOWLEDGE.
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PHOTOGRAPHY
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Financial Services Throughout its history, Western Growers has been committed to the futures of our members, their businesses and their families. Through our Financial Services Department, Western Growers members have exclusive access to both business and individual investment resources to build a stronger financial future.
Logo
Tagline
YOUR SECURITY.
Colors
C 91 M 59 Y 38 K 18
R 28 G 89 B 115
C 75 M 38 Y 28 K 2
R 71 G 132 B 158
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V02
V02
Marketing Materials Examples
PRESENTATION TITLE GOES HERE
PRESENTATION TITLE GOES HERE
MARCH 5, 2020
MARCH 5, 2020
SECURITY.
SECURITY.
SECURITY.
SECURITY.
SECURITY.
SECURITY.
SECURITY.
SECURITY.
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PHOTOGRAPHY
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Western Growers H-2A Services Western Growers H-2A Services provide members with turnkey solutions for foreign labor acquisition, handling all logistics and details throughout the process, allowing members to focus entirely on the success of their operations.
Logo
Tagline
YOUR WORKFORCE.
Colors
C 3 M 75 Y 100 K 15
R 203 G 87 B 30
C 9 M 1 Y 40 K 0
R 234 G 236 B 172
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V02
V02
Marketing Materials Examples
PRESENTATION TITLE GOES HERE
PRESENTATION TITLE GOES HERE
MARCH 5, 2020
MARCH 5, 2020
YOUR WORKFORCE.
YOUR WORKFORCE.
YOUR WORKFORCE.
YOUR WORKFORCE.
YOUR WORKFORCE.
YOUR WORKFORCE.
YOUR WORKFORCE.
YOUR WORKFORCE.
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PHOTOGRAPHY
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Western Growers Women Launched in early 2020, the Western Growers Women program is focused on identifying and preparing women of influence for positions of leadership within Western Growers and/or the fresh produce industry. The key visionary objective is to enhance and promote a fresh produce industry that reflects the value of women in production agriculture and promotes women to the highest levels of company and/or industry leadership.
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Tagline
OPPORTUNITY.
Colors
C 42 M 0 Y 100 K 0
R 161 G 205 B 58
C 84 M 20 Y 100 K 0
R 34 G 141 B 68
C 0 M 83 Y 99 K 0
R 240 G 83 B 35
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V02
V02
Marketing Materials Examples
PRESENTATION TITLE GOES HERE
PRESENTATION TITLE GOES HERE
MARCH 5, 2020
MARCH 5, 2020
OPPORTUNITY.
OPPORTUNITY.
OPPORTUNITY.
OPPORTUNITY.
OPPORTUNITY.
OPPORTUNITY.
OPPORTUNITY.
OPPORTUNITY.
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PHOTOGRAPHY
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