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won’t cut it. You must con your business doesn’t tak for granted. Don’t let this holiday pass action. Your customers w Earth needs all the help it Build an eco-friendly te To become a “green-think should start from within. to promote recycling or p people who support the w represent your work to cl company forward — your believe in it, too. Start by launching an ince a different focus for each or being eco-friendly), and around that theme. You c theme for the year and co challenges that focus on t Your Com Earth and
Just over 50 years ago on April 22, 1970, 20 million Americans participated in a nationwide protest to raise awareness about the negative effects of harming the environment. The day was dubbed Earth Day and has been celebrated every year since. How Your Company Can Celebrate Earth Day
Environmental consciousness is an increasingly lauded quality both of
individuals and companies. If you’re looking for ways to show your company’s green spirit, here are a few ideas: Create an environmental awareness committee. Many of your employees might jump at the opportunity to help their company be more environmentally friendly! Introduce incentives for recycling. Fun rewards for going green can save the environment and save your company money on wasted resources! Invite an environmental expert to speak to your employees. Their words can go a long way in helping employees understand why being eco-friendly matters! Throw an Earth Day party in the community. Employees are often more than happy to join in on a party that raises awareness about helping the environment! Put on a green fundraiser. Whether it be a jogathon, a raffle, or a clothing drive, any effort to raise awareness for eco-minded efforts is worth trying out! Reward customers and clients for being green. Loyal and new customers alike would probably love discounts and other perks associated with environmental consciousness! Donate unused food to your local homeless shelter. So much food goes to waste from companies all over the country, but donating it can help your community and your environment! Get your employees involved in a cause. Signing petitions, planting trees en masse, and cleaning a polluted beach are all examples of causes that your employees can rally around!
T oday, more consumers are looking for brands that genuinely care about their local economies and want to authentically provide incentives for consumers. (“Genuine” and “authentic” are keywords here. You have to truly mean what you do.) Earth Day is a great opportunity to do this. Many companies promise to “go green,” but these days, a simple recycling program just
OUR BOOKSHELF
There is no shortage of books about how to create good habits, so how did James Clear’s “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” come to sell over a million copies? The entrepreneurs who swear by it say Clear’s practical advice is what earned his book a spot on their shelves. In “Atomic Habits,” Clear argues that small daily habits, repeated consistently over time, are what transform our lives both professionally and personally. Lessons From James Clear’s ‘Atomic Habits’ ‘TINY CHANGES, REMAR
Here are four other great takeaways from the book.
You’re not lacking motivation. You’re lacking clarity. If you think your lack of willpower is holding you back from executing on a habit, think again. Clear says that what’s often really lacking is clarity. To address this and clear the fog, come up with specific goals about when, where, and how you’ll implement your habit. Be the architect of your environment, not the victim. Environment matters more than you think. Change things in your physical
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