MARKETING HOW-TO CONTINUED ...
who will do it!) Think canned goods, granola bars, oils, drinks, or fruit that hasn’t been touched or used. Food banks and kitchens will use the supplies to feed their patrons, ensuring goods aren’t wasted. You could also develop a composting program for food scraps, donating the gross goods to a local community garden. This ensures the food waste goes back into something good. Network externally. It’s not just ethical to think green when it comes to your business; it’s also sound business advice. One of the greatest ways you can do this is by engaging your local community, hosting events, and offering incentive programs. Start with local events, both virtually and in person. Host a community Earth Day event and raise funds for a local conservation group. Your event can be as simple as a 5K, but it shouldn’t be overly complex or involved. Opt for hosting environmental experts for lectures, organizing cleanups, sponsoring concerts with local musicians,
or hosting sustainable farm-to-table dinners to raise awareness for your cause. To do this effectively — meaning there is some incentive for your business — look to other businesses for partnerships, offer prizes that include your business, or incentivize customers who attend the event. You could even turn that last idea into a customer-retention strategy. Offer special promotions or prizes for customers who choose eco-friendly options in your business. Whether they choose to go paperless or choose products that are better for the environment, offer them a discounted service or reward points for their actions. Once you have developed strong internal and external practices, don’t be shy about the work you’re doing. Promote it on social media, in your newsletter, and in conversations with your clients. Be proud of the work you do to protect our planet, and you just might create a strong movement behind you.
RESOURCE OF THE MONTH Microsoft Teams:
Saving Time and Money
Teams also has multiple integrated features like Planner, which makes it easy to plan meetings with multiple people, and you won’t have to coordinate over email nearly as much as before! The Teams app makes all of these features even more convenient to access. No matter where you are, you’ll be able to view all your documents and conversations while jumping into any meetings necessary. Even if you’re on the road, you’re still in the loop. If you haven’t made the leap yet, we hope you give Microsoft Teams a try! It might be the productivity and communication boost you’ve been waiting for.
Since 2020, Microsoft Teams has become a pandemic hero in its own right. Not only can it keep your team connected with ease, but thanks to Microsoft integration, it can also keep you focused on your tasks. Microsoft Teams provides confidence: It’s easy to collaborate while keeping you and your staff efficient at the things you do best. Ultimately, in the real world, we are interrupted all the time. Emails and taps on the shoulder force us to pause what we’re doing. Instead of sending emails, you can send instant messages via Microsoft Teams to one or multiple people under a named conversation. (Trust us, the less time and money you spend for staff to write emails, the better.) Thanks to OneNote and Office integration, you’ll also never have to switch between apps to continue a conversation. You can even attach documents or search for files in a chat while working on your team’s next presentation! But what if you simply can’t cover all the necessary ground in a quick message? That’s where Teams’ Meeting function comes into play. It’s easy to create a named conversation, share all of your materials and notes needed for review before the meeting, then give people an audio or video call from there. Once your meeting is finished, anyone who missed it can access a recording available in the same chat — no need to crowd your messages with questions about what they missed!
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