Ding-A-Ling, Phase II breaking through to the front of the building.
SORRY, I CAN’T HEAR YOU As the answering service grew we expand- ed into the front of the store where the land- lord and his daughters had a dress shop. They moved out and we took over the space. One day while making sales calls at my desk I took a piece of chewing gum out of my mouth and put it on a piece of paper until I finished the call I was making. Somehow this clump of gum got picked up by the phone and stuck to my earlobe. When I turned around to one of our employees, whose name was Jane, she started to laugh uncontrollably. To this day all we have to do is mention the chewing gum story and she gets hysterical.
HOW TO SELL ANSWERING SERVICE I would make sales calls all day long trying to build the business . I had two basic approach- es. If I was asked how much the service would cost, I would say, “Not more than a hamburger a week.” My other approach was to take advantage of my authority as a mother. When asked how careful we were about handling a client’s calls, I would say, “Well, I never let my children go to nursery school because I felt nobody will watch my children the way I will and that’s how we take care of our customers.” How could you resist?
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