By this time both Michael and Stephen had joined the business. Michael concentrated on answering services, Stephen focused on learn- ing everything he could about the constant- ly changing technologies that were having an effect on the business. Frank, who was by now a fully fledged civil rights attorney, began to handle some of the legal compliance issues that were becoming more regulated. Max, Wendy’s husband, was eager to join the business as was Wendy herself. It was clear to Herman that the business needed to grow substantially in order to support everyone in the family. We were about to adopt a business model that depended not only on many small customers and small billings to a model that built on that base and included large corporate clients with customer needs and budgets that were far beyond anything we had handled in the past.
Somehow Herman was up to all this. His decision making at each critical point was up to the task. The business grew and grew from a tiny mom and pop business to what is today an essential partnership with many of the leading retail companies in the world. MOVING ON UP In 1993 we moved to a small corner of the building that now houses our headquarters. We were just renters in a space now occupied by some of our marketing staff. I stayed in the office in Fort Lauderdale and kept making sales calls and handling administration. It was clear that the days of the little Ding-a-Ling Answer- ing Service were ending and something much different and much bigger was beginning.
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Shooster Leuchter Family
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