Director of Marketing & Student Recruitment - UoN

Person specification.

Qualifications Essential:

Personal qualities Essential: • Highly visible, capable, positive and confident leadership style with ability to exemplify the University’s values and demonstrate integrity in relationships, decision making and actions. • Proven ability to work collaboratively with people at all levels, establishing and maintaining relationships with key internal and external stakeholders, and adopting a listening and consultative style to identify shared issues and solutions. • Exceptional negotiating, influencing and communication skills. • Effective team leader, able to role model positive line management behaviours, set relevant objectives, support development and encourage innovation, and promote a diverse and inclusive culture. • Strong strategic thinker – outward looking, able to scan for opportunities and challenges, synthesise multiple sources of information and data and then create strong people strategies; • A commitment to the mission and values of the University, including a strong commitment to Equality, Diversity & Inclusion. • Ability to navigate a complex policy and institutional environment with a mix of flexibility, strategic planning and clarity. • Exceptional judgement and emotional intelligence, and the intellectual capacity to operate credibly in a forward thinking university environment. • Creative and problem-solving approach to decision making. Desirable: • Ability to drive and adapt to organisational change technological advances in the workplace

• Degree or commensurate professional quali- fication/experience and evidence of ongoing professional development Desirable: • A postgraduate qualification in a relevant discipline. Skills, knowledge and experience Essential: • A track record of developing and leading a successful marketing and student recruit- ment strategy. • A proven track record of adding value to a senior leadership team in an organisation of complexity and scale, and successfully lead- ing a large multi-disciplinary department. • Experience of leading the introduction of dig- ital and technological developments as they relate to marketing and student recruitment, and applying these in an operational context to improve competitive position and market share. • Ability to assimilate and understand complex sector data and management information and evaluate the impact of shifts in applicant behaviours and wider sector developments on the University’s competitive position. • Experience of building successful relation- ships with a wide range of internal and exter- nal stakeholders and working in partnership collaboratively, internally and externally, to achieve results. Desirable: • Demonstrable experience of driving improve- ments in costs, efficiency and productivity whilst delivering a first class marketing and student recruitment strategy. • Experience of developing data collection and utilisation strategies to support the develop- ment of Key Performance Indicators and tar- gets, and of evaluating performance leading to positive improvement.

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