The 1st Mistake Made by Too Many Business Owners
Why did you start your business? Was it because you had enough of your old job? Were you fed up with your old boss? Did you see an opportunity to get rich? A lot of business owners, and prospective business owners, often don’t realize that there are wrong reasons to start a business. They’re motivated by reasons that will not result in long-term success, such as becoming fed up with their current job and wanting out. Starting a business for this reason or similar ones is a short-term solution to a much bigger problem. But more importantly, it doesn’t necessarily fall in line with what you really want to do. It’s entirely possible you don’t want to start your own business. However, there are right reasons for wanting to start a business. One of the best reasons is that you are running toward an opportunity and not away from a problem. Or maybe you developed a solution to a problem that needs to be solved. Of course, there are many more good reasons to start a business, but these two represent
the best of the best. You can find more of the best reasons in “How to Build an Impenetrable Business.”
What can you do if you started your business for the wrong reason? It all comes down to changing your mindset. There are a number of questions you need to ask yourself, and you have to answer them honestly. For instance, what can you bring to the table that is unique to customers or potential customers? One simple thing you can do right now is take the quiz “Should You Be An Entrepreneur?” This quiz, developed by the Harvard Business Review, is a straightforward yes-or-no quiz, though it asks several challenging questions. Take this quiz and think about that initial question: Why did you start your business? This merely scratches the surface of this topic. Be sure to check out Francine’s book, “How to Build an Impenetrable Business,” for further insights and valuable resources.
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