LUXURY PORTFOLIO INTERNATIONAL ®
luxuryportfolio.com
ASHVILLE, NORTH CAROLINA, USA | $4,950,000
WELL CONNECTED TM
LUXURY PORTFOLIO INTERNATIONAL ® | 2
LUXURY PORTFOLIO: A NETWORK OF FINE PROPERTY EXPERTS
IN 1997, 50 of the largest brokerage firms in the United States left a major industry network in order to launch what later became Leading Real Estate Companies of the World ® with the goal of controlling their own destiny and creating a network comprised of only the best locally- and regionally-branded firms focused on raising the bar in real estate. IN 2005, Luxury Portfolio International ® was created as the luxury division of Leading Real Estate Companies of the World. Unlike most real estate brands or affiliations, companies that apply for membership in Leading Real Estate Companies of the World must meet a standard of quality and performance to be accepted and remain in the network; even fewer firms qualify for entry into Luxury Portfolio International. These brands are truly a mark of excellence.
LUXURY PORTFOLIO INTERNATIONAL ® | 3
LUXURY PORTFOLIO: A NETWORK OF FINE PROPERTY EXPERTS
WE DELIVER ACCESS, INSIGHTS AND SOPHISTICATED GUIDANCE to discerning clients around the world. As the luxury division of LeadingRE, we have a direct relationship with the very best independent property brokerages and the most well connected and successful top agents in cities around the globe.
OVER $405 BILLION in U.S. home sales are handled by the members of our network each year.
ONLY 20% of applicants qualify for membership
LUXURY PORTFOLIO INTERNATIONAL ® | 4
U.S. Home Sales — Volume Shown in Billions of Dollars $405 $353
Leading Real Estate Companies of the World ® Keller Williams Coldwell Banker Compass Berkshire Hathaway Home Services eXp Realty Sotheby’s International Realty RE/MAX Century 21
$317 $251 $139 $132 $115 $113
$39 $35 $17 $14 $13 $12
HomeSmart International Better Homes & Gardens United Real Estate ERA Corcoran
$0
$50
$100
$150
$200
$250
$300
$350
$400
This bar chart is sourced from REAL Trends 500 for 2021, realtrends.com.
LUXURY PORTFOLIO INTERNATIONAL ® | 5
BEVERLY HILLS, CALIFORNIA, USA | $59,000,000
OUR APPROACH
LUXURY PORTFOLIO INTERNATIONAL ® | 6
Our Approach is Rooted in Three Fundamental Elements
Together, these pillars deliver superior and measurable results for our clients. We are more than a label. We are people in 70+ countries trained in the art and science of selling the world’s most unique and desirable properties.
1 Relationships
3 Quality
2 Expertise
LUXURY PORTFOLIO INTERNATIONAL ® | 7
GRANITE SPRINGS, NEW YORK, USA | $100,000,000
1 Relationships
LUXURY PORTFOLIO INTERNATIONAL ® | 8
1 Relationships
WELL CONNECTED. ™
OUR NETWORK IS CONNECTED TO LUXURY EXPERTS AND BUYERS IN 800+ MAJOR CITIES FROM BANGKOK TO BARCELONA — not just within one brand or company, but among the finest, most well-known leaders in each market. These relationships generate thousands of client introductions and billions in sales each year.
LUXURY PORTFOLIO INTERNATIONAL ® | 9
1 Relationships
Global Reach
1.2 MILLION GLOBAL TRANSACTIONS
136,000 SALES ASSOCIATES
550 MEMBER COMPANIES
70+ COUNTRIES
Created with mapchart.net ©
LUXURY PORTFOLIO INTERNATIONAL ® | 10
SAINT BARTHÉLEMY | PRICE UPON REQUEST
2 Expertise
LUXURY PORTFOLIO INTERNATIONAL ® | 11
2 Expertise
SAN JOSE DEL CABO, MEXICO | $2,899,000
SOLRE 2021 STATE OF LUXURY REAL ESTATE THE RESIDENTIAL LUXURY MARKET IS POISED TO HAVE A BANNER YEAR AS DEMAND FUELS GROWTH AT THE TOP
Luxury is Our Business A property such as yours requires a tailored and strategic approach to pricing, marketing and negotiation. Luxury Portfolio International members represent a level of expertise which gives you the confidence of working with the very best. We work with our members by researching and tracking the latest luxury trends to help understand how best to position a property and effectively reach today’s affluent consumer. A sound marketing plan requires knowing your buyer, and we know them better than anybody.
KILAUEA, HAWAII, USA | $9,000,000
WEST LAKE, TEXAS, USA | $7,499,000
SAINT-BARTHÉLEMY, SAINT BARTHELEMY | €14,900,000
STATE OF LUXURY REAL ESTATE 2021 FINANCES OF THE LUXURY HOME BUYER LUXURY HOME BUYERS MIX CASH, SECURITIES, DEBT, AND RESOURCEFUL RESELLING TO UPGRADE THEIR LIVING STATUS
SOLRE 2022 STATE OF LUXURY REAL ESTATE HOMEOWNERS TO THE RESCUE: LUXURY SELLERS RACE TO MEET DEMAND
REPORT 2021 INTERNATIONAL LUXURY BUYER TRENDS AND DEMAND A LUXURY PORTFOLIO INTERNATIONAL ® REPORT
©2021 Luxury Portfolio International. ® All rights reserved. Unauthorized use of this members-only document is prohibited
LUXURY PORTFOLIO INTERNATIONAL ® | 12
2 Expertise
LUXURYPORTFOLIO.COM VISITORS: *
$10.3 M Liquid Assets
69% Own a Second Home
Reaching High-Net-Worth Buyers Every year, millions of affluent consumers visit our website, luxuryportfolio.com, to browse in a setting dedicated solely to significant properties and a discerning lifestyle. These are high-net-worth buyers, not dreamers. Globally, they have liquid assets of $10.3 million and 69% own a second home. In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property network. Globally, we market approximately 50,000 properties annually. Our proprietary LuxeAnalytics application gives you a real-time view into where your property is reaching potential buyers.
YOUR PROPERTY WILL BE TRANSLATED INTO:
9 Languages
60+ Currencies
*According to YouGov Affluent Perspective; Global respondents in the market for a primary personal residence over $1 million in the next three years.
LUXURY PORTFOLIO INTERNATIONAL ® | 13
2 Expertise
Total U.S. Properties — Over $1 Million
12,260
luxuryportfolio.com
9,403
sothebysrealty.com
5,311
compass.com
4,727
coldwellbankerluxury.com
3,005
christiesrealestate.com
2,528
elliman.com
1,317
engelvoelkers.com
871
kwluxuryhomes.com
353
theagencyre.com
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Source: Scott Business Consulting June 2022. Chart compares brands with luxury positioning and a dedicated website with the ability to determine the difference between company exclusive properties and IDX listings.
LUXURY PORTFOLIO INTERNATIONAL ® | 14
2 Expertise
Truly Global Luxury
84.60%
luxuryportfolio.com
79.28%
christiesrealestate.com
85% OF THE LISTINGS ON
53.81%
coldwellbankerluxury.com
53.55%
compass.com
LUXURYPORTFOLIO.COM ARE PRICED AT $1 MILLION AND/OR ABOVE
53.14%
sothebysrealty.com
47.67%
elliman.com
42.74%
theagencyre.com
33.23%
engelvoelkers.com
24.85%
kwluxuryhomes.com
Source: Scott Business Consulting June 2022. Chart compares brands with luxury positioning and a dedicated website with the ability to determine the difference between company exclusive properties and IDX listings.
0%
20%
40%
60%
80%
100%
LUXURY PORTFOLIO INTERNATIONAL ® | 15
MANGY-EN-VEXIN, FRANCE | €10,600,000
3 Quality
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3 Quality
HIGH-PROFILE MEDIA PROMOTION
YOU EXPECT EXCELLENCE IN ALL THINGS.
The sale of your property should be no different. We partner with exclusive luxury media outlets to ensure your property is reaching high-net-worth buyers globally.
LUXURY PORTFOLIO INTERNATIONAL ® | 17
3 Quality
SYNDICATIONS When your home is featured on luxuryportfolio.com, it will also appear on leading luxury real estate websites such as MansionGlobal.com, WSJ.com, JamesEdition.com, Juwai.com, the leading overseas real estate media property in mainland China, and more to provide additional exposure for your property.
countrylife.co.uk
wsj.com
mansionglobal.com
barrons.com and Penta online
marketwatch.com
jamesedition.com
ft.com
juwai.com
leadingre.com
expansion.mx
LUXURY PORTFOLIO INTERNATIONAL ® | 18
3 Quality
PR COVERAGE
Through our strategic public relations and communications programs, your property can receive coverage in notable media outlets like Architectural Digest, The Week, The New York Times, and more.
Providing Listing Coverage and Thought Leadership in prestigious global outlets receiving over 3.1 billion impressions * IN JUST 6 MONTHS (January–June 2022)
Plus, 42 million impressions through our relationship with HGTV’s Ultimate House Hunt!
*These numbers are garnered chiefly through the CISION Communications Cloud, ® a global platform which features a suite of metrics and automated analyses that translate press activities and earned media coverage into important insights and verifiable return-on-investment.
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3 Quality
ADVERTISING
Our advertising relationships with media outlets like The Wall Street Journal, Financial Times, and our own Luxury Portfolio magazine, which is distributed in 70 countries and mailed directly to an extremely exclusive list of our agents’ hand-selected top clients, provide a powerful and unmatched mix of promotion for your property. We also enable our agents to utilize sophisticated digital advertising tools, including email marketing opportunities that target other agents around the world to share significant listings, and banner ad technology that strategically reaches luxury homebuyers browsing online and retargets potential buyers who view your property.
LUXURY PORTFOLIO INTERNATIONAL ® | 20
ATHENS, GREECE | €6,350,000
CONNECT WITH US
luxuryportfolio.com
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