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Emails: 1. Avoid using a free email service provider (gmail, yahoo and so on) for you business emails as this makes you look like a very small player. It’s all about perception and the perception potential customers get isn’t going to do you any favours. 2. It’s a very good idea to have an email signature on your emails. This is a block of text that is automatically added at the end of emails. It typically contains the sender's name, contact information, and company logo. It can also have your social media and website links and is essentially free advertising for you. It also makes you look professional. Website – an absolute necessity: 1. A website with photos is your online catalogue of goods and services and is essential to show the products you make.. 2. Unless you are a website programmer, get a professional to make you a site. It doesn’t need to cost a fortune but needs to be built in such a way that Google’s bots can go through you site to index it so that when someone searches for a product you sell your website comes up. 3. SEO (Search Engine Optimisation) needs to be performed on your website on an ongoing basis so that your site appears when a potential customer does a Google search. 4. Link your site to a provider like shopify and payfast so you can sell online and take payments online. People these days tend to prefer to make purchases online – It’s well worth it to sign up for online sales. Social media (Facebook, Instagram and so on) 1. It is highly recommended to be on social media and showcase jobs you’ve done (always get your customer’s permission first before posting anything with their artwork though). In the beginning you can just take pics of a product and digitally ad an image. You can use AI apps like Midjourney to create unique images instead of copying a photo off the internet and risk getting sued. The AI generators are pretty simply to operate – you just enter text of what you want it to create. An example is “Light skinned man, black hair, with red beard, 1.8m tall, muscular”. 2. You must constantly update your social media pages else it defeats the purpose of having them. 3. Some suppliers only have a facebook page and not a website – This is a serious mistake as it makes them look like very small players. You want to look serious and professional even if you are just a one person operation.
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