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Advertising Advertising 1. Without advertising your business isn’t going to do well at all. Word of mouth will bring you business but not much. 2. Internet advertising is the most effective forms of advertising today. 3. Don’t waste your money printing flyers to hand out – The success rate of these is typically 1%. Think about how many of the flyers you see handed out daily at almost every traffic light you even bother to take not to mention even use. 4. Make stickers to put on every product you produce. When someone asks your customer where they got your product they often don’t remember but with a sticker on the product they will. Also the sticker keeps you in their mind for the next job. The sticker needs to be small and durable, ideally with a logo, company name and website address. 5. Google adwords is a very effective form of advertising (you pay google to appear near the top of a search for a particular product you’re promoting) BUT it can get very expensive. 6. Facebook advertising is much cheaper and works very well. 7. Instagram and Pinterest can also get you business if you post interesting thing you’ve done, things you’ve worked out and share them so others can also do them. 8. If you have the time, a youtube channel is also a good idea. You can make videos of interesting projects you’ve completed. 9. Marketing emails can work and do work but because of the POPI act you must get permission from your clients to email them. Don’t buy list of potential customers as these are generally a waste of money. You can email potential customers (once only) but your email should be a very short introduction and you need to ask permission to send them more information. Don’t just keep sending them emails because if they report you as a spammer you could be in for some serious trouble. Online forums There are loads of online forums out there, some are helpful some are not. Some are dedicated to sharing information on suppliers some just like to bash particular suppliers (sometimes they are pushing a particular agenda or are in bed with a particular supplier and so on). When you read something on a forum always do your own research too and don’t just accept the views as gospel. Beware of technical solutions to issues as you might end up making the issue worse and causing irreparable damage to your equipment.
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