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Quality vs price. In order to make the highest margin should you be buying the cheapest materials ? NO, absolutely NOT. Doesn’t sound logical does it ? Just because two items from 2 different suppliers look the same it doesn’t mean they are made in the same factory. As soon as something becomes popular everybody copies that item. Some are great quality, so are not. If your customer discovers the product you’ve sold them is inferior they are going to tell everyone they know not to buy from you. Statistics say that happy customers will tell 2-3 of their friends but unhappy ones will tell everyone they come in contact with. The kind of issues we had with cheap items (which is why we avoid them like the plague) are: Hip flasks where if you put any liquid in them and left it for a couple of days the liquid would come out grey. Under a microscope we discovered the reason it was grey was because it was full of iron filings from the interior of the flask. This is a danger to human health – we had to destroy the entire stock of these. Sports bottles with exposed screws on the cap where the screws would rust – also not a great testament to quality. “Dishwasher safe” mugs which were not even close to dishwasher safe. Mug which you could not print a full image top to bottom on without a void appearing somewhere in the print – It turned out the mugs weren’t straight. Shirts that had a fungus growing on them which would given enough time render the shirt unhealthy. Polymer keyrings where the image would start fading within a month of printing them. Customer bought inks which were dirt cheap but kept destroying print heads – It turns out there was a fungus growing in them because the manufacturer wasn’t putting anti-fungal agents into the ink because they were too expensive. The list is endless. We’ve learnt the hard way that there is a reason a product is cheap.
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