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7. Choosing the jobs and customers you take on – If a job isn’t profitable enough (because the customer is pushing you on price) especially if the volume is low, it may well be best to just walk away. If the customer is being very difficult before you’ve even started the job, how much trouble are you going to have trying to get paid ? 8. Set yourself apart from your competitors – Try and come up with products unique to you – be they a range of sayings or even combinations few others are doing. We can even custom cut products for you out of our range of materials and they will be unique to you. Items that are unique to you, you determine the price without anyone else selling the same product. 9. Using your own materials or the customer’s? - For some bizarre reason, in the printing game, some customers believe that they will save money, by bringing you their own T- shirts etc for you to print onto. As you will be held responsible if they buy low grade sub- standard materials, and they don’t print properly, you need to try and discourage this practice – the best way to do this is to charge more for the print, than you would if you used your own T-shirt. Also warn them, that you cannot be held responsible for the washability of the customers product. Setting your selling price – Psychological pricing There are some extremely important things to bear in mind when setting your prices and signage that can positively or negatively affect your sales. d) Someone who sees a selling price of R 99, will always see it as being MUCH cheaper than R 100 even though it isn’t. e) A price of R 79 is always MUCH cheaper (in the eyes of the customer) than R 80 even though it really isn’t.
f) When selling two items, one of which is more expensive than the other, never use the term “cheaper” in your signage / advertising, but rather the terms “standard” (for the cheaper item), and Premium Quality (for the more expensive item). g) The terms “IMPORTED”, “LIMITED TIME ONLY” can often be used to exact a higher price. h) Certain segments of the population cannot resist a “freebie”, so if you sell T-shirts for R 80 (make them R 79 rather), and key-rings for R 15, then make a “special” of Limited offer - Buy a T-shirt (R 89) and get a colour personalized keying FREE – the fact that nothing is actually FREE means nothing – the fact is your customers believe they’re getting a bargain – and that’s all that counts.
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