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Tips on where and how to get business 1. Online Online is where all the action is these days and this is the best place to promote your products presently is: Tiktok: Upload a reel (video) of your products and your details Facebook marketplace: A forum for advertising (like the classifieds of old if you’re old enough to remember them). Instagram : Show photos of something interesting you’ve done and when people ask where you got the item, tell them you made it and can make for them etc. It’s best not to post an actual advert as people tend to skip adverts. Whatsapp: You will need a Whatsapp business account and you can post images and your catalogue. Influencers : Team up with a social media influencer who will promote you and your product. This is one of the best ways to get product sold but you will have to give the influencer something for the promotion. Facebook and google marketing: Both of these can yield great results but can get expensive (especially google). Facebook you pay to boost a particular video of yours. Amazon, Takealot, One Cart etc. These can generate good sales for you but not for customised items. On these kind of sites it’s best to produce a set of items like mugs with coasters or coaster sets of baby growth disks and so on with your own set of witty sayings, pics etc. This exposure will allow you to then expand into personalised product (as long as you put a pamphlet and stickers onto your products) so customers who buy these products can get hold of you. Do however note that the amount of admin with these sites is pretty high and you will have to produce sets which are over R 200 else the admin costs of these sites make it unprofitable. Also some of these online sellers require you to supply them with stock to hold in their warehouses and you will need to monitor the sales because if items don’t sell they start charging you storage fees. All in all, a bit of work but can be very profitable. We know some customers making tens of thousands on these sites.
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