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2. Festivals, events and shows If done well, these can put you on the map and ensure you business well after the event has ended but you need to do your homework before attending. You need to figure out what kind of people will be at that function and what kind of things they will most be interested in. Then you need to pick at most 10 items which you are going to offer and can produce quickly enough so that people are not waiting hours for their product. If you are going to take photos of people or their kids, ONLY ever take 2 photos and they must choose between the two. Failure to do this will result in you taking a pic of the same subject for the whole day. It's a really good idea to also have pre-printed items or ready to be transferred prints of things that highlight the theme of the particular event. A good example is Comic con . We have a number of customers who do extremely well out of this show and most of them do this with items they have either pre-printed or apply the print to items as the customer wants. These items are themed for the event. When we first started we did very well out of festivals like the rose festival, potato festival and so on in the little towns round the country with a mix of personalised items and themed items. You must ensure that the cost of the stand needs to be low, so don’t go mad on the size or the decoration. Do as much of it yourself as possible. It’s also essential to have stickers to put on each item that you sell with your website or social media handles on it, as well as printing leaflets (max A5 size) that customers can take with them. You must also promote the event you will be at on social media. 3. Set your equipment up in a spot, where many people pass: This can be an area where there are lots of tourists (you would need permission from the tourist attraction and potentially your own small generator for power if they don’t provide power).Tourists don’t want to buy a “made in china” curio, but are very keen on personalized product (even if the raw material comes from China). In their home countries, everything costs a lot more than in South Africa, so you can generally charge them more than you would charge a South African for the same item. You should take a picture of them against a popular landmark or African nature scene, or put a South African greeting on the finished product. A shopping centre stall does also work but the higher the profile of the shopping centre the more they will charge you.
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