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DIFFERENTIATING YOURSELF FROM YOUR COMPETITORS When promoting your services to the potential customer, you need do differentiate yourself from the multitude of other print companies out there. How do you do this? Show potential customers examples of the best and most innovative work you’ve done (we can even help you out with items we’ve printed). Print not only logos but also Photographs of the products, factory, people etc. Print extremely quickly – (traditional processes can take weeks to print). Personalize each product if required. Produce any quantity from 1 upwards Be flexible enough to be able to process a job without having to plan the production weeks in advance. Many potential customers in the corporate world do not know that it’s possible to produce full colour with personalization QUICKLY. The most important thing here is speed because unlike years gone by things change so quickly that it’s rare for the corporate gift required to be procured months in advance OR what often happens is that the person who was going to do it lets them down at the last minute which then means you can charge more than they were originally going to pay because they’re in trouble and they know it. If you can do the job as promised you become the go to company for these kind of things.
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