© JG Electronics 2010-2024
jgelectronics.com
011 789-6033
MARKETING PLANS You need to sit down and make a marketing plan – your success (or lack of it) depends on it. You need to: i). Decide which market you want to penetrate 1 st – corporate or man-in-the- street. (For corporate your computer skills and experience with your computer need to be fine-tuned, as corporates are more demanding about the print color, positioning, print quality etc.) ii). Once you’ve decided the above, determine a market that you are going to aim at. If you are going for example for the man-in-the-street market, are you going to 1 st aim at schools, crèches, burial societies, sports clubs, flea market visitors, tourists – what exactly? If you’re going to aim for the corporate market, are you wanting to 1 st aim at car resellers, pharmaceuticals, liquor, soft drinks? iii). Sit down and analyze the market you are wanting to sell into looking at what is currently on offer from other vendors and for how much. Look at whether the market you want to go into will want personalisation if it’s offered to them. A race as an example which gives out medals to 2,000 participants is going to want the cheapest item they can find but a car dealership selling expensive cars will want something personalised and thus more expensive to hand to fewer people. How do you do this? Well, if you’re going for the corporate market, the BEST (but also most difficult way) is to “survey” some of your prospective clients – find out from them what type of product they would use to advertise their brand, what sort of effect they would want, what sort of volumes they would take and what sort of pricing they would expect to pay.
If you’re going for the man-in-the-street market, you will still need to “survey” your potential market – which is where the “sample kit” plays such an important role as it helps you identify what type of products your market may be interested in- The expanded “ who buy’s what ” section below will help. a. Check out the competition i. see who else is producing in your area
ii. what are their prices like? iii. What is their quality like? iv. How long does it take them to produce an order?
38
Made with FlippingBook - professional solution for displaying marketing and sales documents online