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Working from an Office / Small shop Advantages

1. Looks much more professional than working from home and make you like a bigger company than you may actually be which inspires customer confidence. 2. Your home life is completely separate from your work like 3. You don’t have to worry about the type of client that comes to your office as much as you have to worry about who comes to your home. 4. You have no limit on the number of staff you employ 5. There are some office suites, which employ a secretary to answer the phones for 5 or more of the small offices – so shared receptionist = shared costs. 6. You can have signage put up that will be seen by everyone driving past your place of business, thus advertising your products and services. Disadvantages 1. Your rent can be quite high depending on the location of your offices and the amount of space you take (although you shouldn’t need more than 20-30m2) 2. Your traveling costs increase (petrol to get to work + time + wear and tear on car) 3. Working too late too often will negatively affect your home life. 4. The office will just be a place to operate from. You will still need to go out and market yourself and your products. Shopping Centre Advantages 1. Shopping centers usually have high volumes of people walking through them, which means lots of feet walking past your store. 2. You don’t have to go out there looking for customers as potential customers are walking past your store everyday (although marketing yourself by doing some advertising is still a very good idea). 3. This type of product is something that appeals to the masses. 4. If you dress your window / barrow well, you can draw in these masses. 5. If you produce a quality product quickly, you can very soon be on the road to success – some stores are in shopping centers for years on end but they don’t just do printing but sell a variety of services.

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