2024 Best in Show Trends_Burns Branding

Market Motivators

$295B As consumers increasingly adopt proactive, preventative approaches to their health and the lines between personal care, beauty and wellness blur, global revenue is expected to reach $295B by 2026, up from $224B in 2020

14%

$68B

Physical Activity has increased by 14% since 2020

The spas sector of the global wellness industry is valued at $68 billion.

Courtesy of Statista

Courtesy of Zippia

Courtesy of Global Wellness Institute (GWI)

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