The company continues to expand and recently announced a new partnership with Novatti to deliver Tap on Phone payments solution to the Australian market. 307
ANNA Money 308 Founded in 2017 by Boris Dyakonov and Eduard Panteleev, ANNA Money was joined by a third director, Andrew Doman, in 2022. 309 ANNA stands for “Absolutely No Nonsense Admin” and provides a streamlined business account for small businesses. Its services allow customers to easily create invoices, store business documents, manage accounts, and monitor multiple bank accounts. ANNA Money recently won “Best Application of AI or ML in Financial Services” at the 2023 Card and Payments Awards. 310 Kuva 311 Founded in 2021 by Etic Lab LLP, a digital research and design company based in Mid-Wales 312 , Kuva is a comprehensive remote working solution for professionals that does not collect, store or monetise information about the company or its clients. Etic Lab has attracted investment from Welsh government, Innovate UK and the Welsh Development Bank, and has been shortlisted for the Wales Startup Awards for Fintech. 313 Kuva was one of the Regional Winners of Rising Stars 4.0 in 2021. CEO Alexander Hogan recognized the support provided by Welsh Government: "Kuva is a genuinely Welsh company, born of the particular Welsh entrepreneurial spirit and held fast in the values of openness, innovation and community spirit that are a central facet of the Welsh character. We have been supported by our community in mid-Wales and the Welsh Government 307 Novatti, “Leading Australian Acquirer Novatti Partners With Mypinpad To Offer Businesses A New Tap On Phone Payments Solution” (27 October 2022), available at https://novatti.com/leading-australian-acquirer-novatti-partners-with- mypinpad-to-offer-businesses-a-new-tap-on-phone-payments-solution/. 308 See https://anna.money. 309 ANNA Money, “A statement about our shareholders” (6 April 2022), available at https://anna.money/blog/updates/a- statement-about-our-shareholders/. 310 ANNA Money, “Using AI to make ANNA even better” (21 April 2023), available at https://anna.money/blog/updates/using- ai-to-make-anna-even-better/. 311 See https://kuva.org.uk. 312 Kuva, “Kuva Launch Press Release”, available at https://kuva.org.uk/kuva-launch-press-release/. 313 Creative Industries Council, “Ones to watch 2021 Showcase”, available at https://www.thecreativeindustries.co.uk/ones-to- watch-2021/etic-lab-llp.
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