HEALTH REPORT
Learn how this amazing fruit, together with innovative peptides from organic maca root, provides a new dimension to anti-ageing skincare .
Pomegranate Power
to counter the ageing effects of free radicals; it activates the skin’s natural cycles to promote cellular renewal and skin regeneration; and it helps to nourish skin, reduce the appearance of wrinkles, and improve elasticity and tone, which all combine to counter the visible signs of ageing. Spotlight on Firming Eye and Face Serums The Firming Eye Cream, infused with a blend of pomegranate seed oil and maca peptides, targets dark circles and puffiness, offering antioxidant protection and hydration for a refreshed look. The Firming Face Serum energises tired skin cells, enhancing moisture, firmness, and elasticity, visibly reducing wrinkles for a firmer appearance in just two weeks. Defense against blue light As skin matures, it not only becomes drier and less elastic but is also more susceptible to damage from blue light, which can hasten the ageing process and cause oxidative stress. This blue light, emanating from both the sun and digital devices like smartphones and computers, is a modern concern for skin health. Weleda's Firming Day Cream, featuring
Pomegranate, a fruit celebrated since ancient times across cultures for its symbolism of beauty and longevity, is not just a dietary marvel but also a skincare powerhouse. Revitalising ageing skin with Nature's best With the passage of time, the skin becomes more vulnerable to external influences and takes longer to recover from damage. Free radicals are a key culprit in this process because they attack the body’s cells, particularly protein and the skin- supportive elements of collagen and elastin. Additional oxidative stress resulting from environmental factors, such as excessive UV light, ozone, cigarette smoke or alcohol, will accelerate this process. The properties of cold-pressed pomegranate oil make it an ideal component for use in skincare products for those aged 40 and over. Pomegranate seeds have an average oil content of between 12 and 20 percent, and they contain a special omega-5 fatty acid called punicic acid. Punicic acid is a polyunsaturated fatty acid that provides three specific benefits for ageing skin: as a powerful antioxidant, it helps
Innovating with Maca Peptides Weleda, well-known for their commitment to ethical sourcing and sustainability for their skincare brand, is proud of their latest innovation within the Pomegranate range with the addition of Maca Peptides, derived from the resilient maca plant native to the Peruvian Andes. Known for thriving in harsh conditions, maca's peptides are extracted via an enzyme fermentation process, providing a new dimension to skincare by stimulating cell regeneration and enhancing skin firmness and radiance. This addition to Weleda's Firming Face Care range promises a youthful, revitalised appearance by significantly reducing ageing signs.
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ISSUE 70 • 2024
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