Mod 5 - DT Stage 3

DESIGN THINKING STAGE 3

DESIGN THINKING stage 3

E

Evaluate quick wins

Ideate/Illuminate

It is important to get as many ideas or problem solutions as possible at the beginning of the Ideation phase synthesizing and analyzing the observations and the challenges one can start to ‘think outside the box’ to identify new solutions to the problems After

Evaluate/refine

DESIGN THINKING TOOLS empathy map

An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to create a shared understanding of user needs and aid in decision making Empathy maps are used throughout any process to establish common ground among team members and to understand and prioritize user needs They capture who a user or persona is, communicate a user or persona to others and collect data directly from the user

DESIGN THINKING TOOLS journey mapping

Journey mapping/experience mapping is an ethnographic research method that focuses on tracing the customer’s 'journey’ Experience mapping is used with the objective of identifying needs that customers are often unable to articulate It’s done by laying out a hypothetical view of what a certain customer group’s journey looks like, even the part that doesn’t include your firm

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