Innovation: Discovery to Application

INNOVATION: DISCOVERY TO APPLICATION Premium: October 2018 On-Demand: 5/15, 7/16, 9/17, 11/15

INNOVATION: DISCOVERY TO APPLICATION This course provides a strategic perspective of innovation management for leaders and its impact on the competitive positioning of the firm. You will examine tools and tech- niques that will help you understand emerging trends and the opportunities/threats they may present to prevailing business models. You will also examine how organi- zations design and implement creative responses to the marketplace. As part of the course, you will use these techniques to become an active participant in the innovation process and effectively apply innovation to drive organizational results.

DATES Premium: October 2018 On-Demand: 5/15, 7/16, 9/17, 11/15

POST-PROGRAM BENEFITS Upon completion of this program, you will: • Possess the methods, techniques, and tools needed to create innovation in the workplace. • Interpret and create a narrative from analytics, statistics, and other data. • Understand how products, services, and technologies move around in the marketplace, using different real work examples and bringing ideas of your own. • Effectively utilize choice in innovation initiatives involving investing resources, time, money, and effort. • Be equipped to create a culture of innovation within your organization. • Earn a digital certificate and badge from UNC Kenan-Flagler Business School. KENAN-FLAGLER BUSINESS SCHOOL FACULTY Albert Segars | PNC Distinguished Professor of Strategy and Entrepreneurship and Faculty Director of the Center for Sustainable Enterprise

FEES $950–3,250 Discounted pricing is available for organizations who wish to send multiple participants. WHO SHOULD ATTEND Innovation: Discovery to Application is designed for leaders looking to drive a more innovative culture within their teams and organization and build the capability to uncover opportunities to drive compet- itive advantage through innovation initiatives. TWO WAYS TO LEARN On-Demand: Fully Independent for flexibility Premium: Blend of live virtual class and on-demand coursework to maximize impact. CUSTOMIZATION Partner with FortuneIUNC to develop a customized version of this or any course to meet your organiza- tion’s unique needs.



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