That is what the “Primos” of Bacardi believe in and what drives them to be the best at what they do. We were asked to travel to Shanghai
Fearless, AFounder’s Mentality, and Family. (Just past San Francisco, make a left over Mt. Fuji in Japan and you are there!)
and help their international leaders drive those elements home to their teams. We also brought the FUN as we gave the leadership team new tools to think about encouraging everyone in the organization to bring their best every day. One team, one family! By the way, if you ever get the chance, Shanghai is absolutely and incredibly beautiful!
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