TACTICS FOR MAKING THE BEST BUSINESS CHOICES DECISIONS, DECISIONS
As a business leader, you’re likely well-versed in making decisions, but in the midst of a global health crisis, a political minefield, and environmental disasters, planning for the upcoming year is different territory for even the most seasoned business professionals. So, how do you make the right decisions for your 2021 plans? Start with these three steps. NO. 1: LOOK AT THE DATA. Data has never steered you wrong before, so don’t stop using it now. However, you have to use the right data and contextualize it with today’s lenses. For example, when choosing a new marketing campaign or direction, continue looking at the cost, revenue, potential errors, and risk factors. Use those to make an informed decision about which step to take. For example, is the campaign empathetic to the needs of your clients, or will it come off as tone- deaf? ( Hint : Try split testing in 2020 before fully deploying a new campaign in 2021!) NO. 2: DON’T GO WITH THE STATUS QUO. “This is how we’ve always done it” will kill your business. Nothing is the same as it was just one year ago. The entire world has
transformed, and attempting to continue with what’s “normal” will only cause you to miss what could be . As you plan for 2021, consider the abnormal. Look at options you would have never considered doing and test their efficacy. If one fails, move on. But there’s a big chance that you may stumble into something that is totally unique and completely worth your time. NO. 3: EMBRACE CHANGE. You’ve set your course. You have your team in place. You’re excited to begin. Now, get ready to change everything. Sounds exhausting, right? But it can happen. Rather than being resistant to what isn’t working, admit defeat and move on. If there’s one benefit of the COVID-19 pandemic, it’s that we were all given a crash course on how to adapt quickly. Take those lessons and apply them to your 2021 plan. Be prepared to admit when your original plan isn’t working because staying on an ineffective course can do more harm than good.
Don’t avoid it. Planning for 2021 is necessary — even if you need to change course quickly.
MERRY CHRISTMAS FROM THE KINGS! THIS HOLIDAY SEASON, DON’T FORGET YOUR ‘WHY’
For the last few months, I’ve had to remind myself over and over about the importance of balance. I have days when I feel overwhelmed by work and holiday stress, and that can really take over my mindset. Unfortunately, I’m sure you can relate. When I feel that way, I always take a minute to remind myself of my “why” — the reason I’m working so hard on Clinic Marketing System. For me, that “why” is my family: my lovely wife, Carolyn, and our two beautiful daughters, Avery and Alyssa. My work helps me provide a better life for them. There’s nothing I love more than reading a bedtime story to my girls, and not a day goes by that I don’t tell them how grateful I am that they’re here and how much I love them.
Your “why” might be different than mine, but I hope you’ll remember to turn to it when you need it. As an elective medical professional, the little things you do make a big difference, and I’m proud to help you do it. Maybe your “why” is the warm, fuzzy feeling that comes from providing a service to your patients and offering them happiness. I know that motivates me! Personally, I plan to end this year with gratitude, humility, and empathy. I’m also really excited for what’s to come in 2021. If you’re not feeling that charge yet, remember this: You can accomplish your wildest dreams when you work with the right people and have the right strategies in place. What’s most important is that you come to this world — and your business in particular — from a place of service. It could be service to your family, your patients, strangers, or even your pets! But if you work hard and keep your “why” in mind, ultimately, you’ll be rewarded with a profound amount of opportunity. I know I have been.
From my family to yours, happy holidays!
– Michael King
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