BoardConverting Serving the North American Corrugated and Folding Carton Industries for 38 years November 7, 2022 VOL. 38, NO. 45
Murray Shares Lessons In Leadership From The Front Lines BY SUSAN RILEY AND LEN PRAZYCH Failure is not an option in the military, and it is not an option in the pack- aging industry, either. Take it from Erich Murray, who understands both these worlds very well. Murray is a plant manager and fourth generation founding family member at TPC Printing & Packaging in Chattanooga, Tennessee. He is also a West Point graduate and U.S. Army veteran who still serves part-time with the Tennessee Army National Guard. At the Paperboard Packaging Council’s Fall Meeting & Leadership
Sealed Air Corporation Acquires Liquibox
Charlotte, North Carolina based Sealed Air Corporation (SEE) has signed a definitive agreement to acquire Richmond, Virginia based Liquibox and utilize its packaging solu- tions, such as bag-in-box, to expand into new industrial sectors. Liquibox’s full-year revenue for 2022 is es- timated at $362 million, with its bag-in-box business currently applied to dairy, coffee, water, wine, fountain beverage syrup, milk- shake mix, and liquid foods products, as well as other industrial applications. The recently launched Bag-in-Box Liquipure claims to be a recycle-ready replacement for metallic lami- nated bags, and the Liquibox Orbiter is a sup- posedly automatic six-head rotary filler that hopes to increase productivity in high-volume operations. With flexible packaging solutions for fluids and liquids thought to be a $7 billion address- able potential revenue opportunity with a projected annual growth rate of around 6 per- cent, the acquisition is expected to contribute to the reported acceleration of SEE’s Cryovac Fluids and Liquids business, said to be its fast- est growing sector.
Conference October 26-28, where Murray was a keynote speaker, he said that the correlation between military service and the packaging industry is this — any given day can feel just like combat, which was reflected in audience’s funny-but-true reaction. While the challenges in the military can be life threatening, Murray said that paper packaging is just as conducive to facing adversity on a daily basis. The ability to foster resilient teams that can function in these situations is critical. Failure Is Not An Option You can’t give up, you can’t quit in the military, Murray said, but this mindset is equally as critical in manufacturing and box making. “I think all the design of packages that we saw this morning [compet- ing in the design competition] are all individual examples of the teams CONTINUED ON PAGE 24 Erich Murray, Plant Manager at TPC Printing & Packaging, delivers a keynote address at the PPC Fall Meeting & Leadership Conference October 26-28.
CONTINUED ON PAGE 4
WHAT’S INSIDE NEWW Invests In Kolbus Rotary Diecutter Production Underway At Kruger Packaging Plant In Kentucky Awards Given In Paperboard Packaging Competition
6 x x 8 x x 12 x x 26 x x
34 Golden West Packaging Completes Rebranding
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AVERAGE CONTAINERBOARD PRICES The average prices reported are tabulated from prices PAID by various sources throughout the United States the week previous to issue. Prices in some areas of the country may be higher or lower than the tabulated average. The prices tabulated here are intended only for purposes of reference. They do not connote any commitment to sell any material at the indicated average. Transactions may be completed at any time at a price agreed upon by seller and purchaser.
REGION E. Coast Midwest Southeast Southwest
42# Kraft liner
26# Semi-Chem. Medium
$1005.00-1010.00 $1020.00-1030.00 $1020.00-1030.00 $1020.00-1030.00 $1050.00-1060.00 $1023.00-1032.00
Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del. Short Ton Del.
$940.00-990.00 $955.00-975.00 $955.00-975.00 $955.00-975.00 $975.00-995.00 $958.00-978.00
West Coast U.S. Average
SHEET PRICES BY REGION (AVERAGE) Per 1MSF, local delivery included, 50MSF single item order, truckload delivery. Sheets
E. Coast Midwest South-SW S. CA N.CA/WA-OR US Aver.
200# 275#
$62.26
$72.05
$62.69 $82.80
$85.35 119.54
$73.13 101.29
97.32
99.89
90.86
113.65
More box makers, brokers and end users are relying on the containerboard pricing in Board Converting News to negotiate their contracts than ever before.
OYSTER UP-CHARGE 8.34
8.34
8.34
8.34
8.34
8.34
275# DBL-WALL 350# DBL-WALL
107.46 118.45
114.69 129.32
116.54 137.25 117.82 145.56
141.08 148.46
122.76 131.80
CANADIAN SHEET PRICES (AVERAGE) In Canadian Dollars, per 1MSF, local delivery included, under 50MSF single item order, truckload delivery. 200# 275# Oyster UC 275#DW 350#DW $78.56 $99.18 $9.00 $96.32 $105.83 CANADIAN LINERBOARD & MEDIUM The average prices reported are tabulated from prices PAID by various sources throughout Canada. Prices may be higher or lower in various areas of the country. The prices tabulated here are intended only for purposes of reference. They do not connote any commitment to sell any material at the indicated average. Transactions may be completed at any time at a price agreed upon by seller and purchaser. Prices are Canadian $ and per metric ton.
See the current prices every week right here on Page 3.
Len Prazych at 518-366-9017 lprazych@nvpublications.com
42# Kraft Liner 26#
Semi-Chem Medium
East West
$970.00
$960.00 $995.00
$1,015.00
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Sealed Air Acquires (CONT’D FROM PAGE 1)
Core Competency
SEE plans to take on Liquibox’s established presence in various beverage sectors and expand its core compe- tencies in barrier bag manufacturing, film extrusion, auto- mation, and digital technology, alongside fitments to drive accelerated combined growth. In terms of expansion, the Bag-in-Box, as well as the Cryovac Autopouch vertical form fill seal and the Flex- Prep automation solutions for back-of-house productivity on condiments and sauces, is hoped to provide SEE with an opportunity to tackle food service and quick service restaurants. Liquibox’s filler equipment and technology are also ex- pected to bring growth for SEE Automation, and its inte- grated approach to digital solutions is planned to benefit e-commerce-ready solutions for fluids and liquids along- side Sealed Air’s prismiq digital packaging and printing solutions. The news comes after Liquibox’s Liquipure ultra-flexible packaging with mono-material VINIflow dispensing tap made it to the finals of the 2022 Sustainability Awards. The company’s new automatic and semi-automatic bag-in-box filling equipment for liquid foods, beverages, and non-edi- ble products was recently unveiled. Sealed Air recently debuted its first ready-to-roll paper wrapping systems designed for low- and medium-volume e-commerce applications.
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November 7, 2022
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Production Now Underway At Kruger Packaging’s New Plant In Kentucky Montreal, Canada based Kruger Packaging has announced that construction is now complete on its $114 million box manufacturing facility in Elizabethtown, Kentucky. Measuring some 400,000+ square-feet, the state-of- the-art facility is now open and production of corrugated paper — that will soon be turned into boxes — is underway. “The transformation is simply stunning,” said John Keith, Kruger Packaging E’town General Manager said. “In less than one year, what once was an undevel- oped plot of land is now home to the most advanced, cut- ting-edge manufacturing facility in North America. All of us on the Kruger team are ready to hit the ground running and help deliver sustainable packaging solutions for Ken- tucky businesses big and small.”
All total, the Kruger Packaging E’town Plant took more than 280 construction days to complete and is composed of 26,000 cubic yards of concrete. A ribbon cutting ceremony will be held in the coming months to celebrate the momentous mile- stone. Kruger Packaging's new box plant in Elizabethtown, Kentucky.
The Elizabethtown facility is Kruger’s first corrugated box plant in the United States. The new plant brings significant direct and indirect economic benefits to Elizabethtown with the creation of at least 150 jobs as well as future investments as the company contin- ues to grow well into the future. “We decided on the Midwest — it's the largest growing box using area in the Unit- ed States,” Keith said. “It's about three-to-one here, the growth compared to other parts of the U.S.” Kruger looked at more than 125 sites for its U.S. facility, eventually narrowing it down to just five. The company ultimately went with Elizabethtown because of the strong sense of community in the area and the access to major highways and rail. Keith said the company’s customer base is within a 300-mile radius of the facility. Kru- ger ships to Ohio, Tennessee, Mississippi, Louisiana and Alabama, among other states. Founded in 1904, Kruger Packaging’s par- ent company, Kruger Inc., is a fourth-genera- tion family company founded in 1904. It produces everything from premium pa- pers, publication and specialty papers, to 100 percent recycled containerboard products, cellulosic biomaterials and even a line of wines and spirits. The company is also a major North Amer- ican recycler of paper and paperboard. Kru- ger operates 19 facilities across 10 sectors in Canada and the U.S., including locations in Maine, New York, North Carolina, Rhode Is- land, Tennessee and Virginia. Visit www.kruger.com for more information.
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November 7, 2022
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NEWW Invests In The Kolbus RD115 Five Color Rotary Die Cutter Gardner, Massachusetts based NEWW Packaging & Dis- play announced its investment in the new Kolbus RD115 five color rotary die cutter. The press is equipped with the latest technology for high end flexographic printing, including full servo drive design, dual bladed ink chambers, effective dust collec-
Puhl custom designs systems to meet your needs. • Moving to a new facility? Puhl has experience moving entire plant systems all while minimizing down time in BOTH plants during the transition. • Below roof AND above roof systems custom designed to meet your needs. • New and Remanufactured Equipment (balers, blowers, separators, filters and more). Our Remanufactured equipment includes a warranty and offers significant savings. • NFPA and OSHA compliant systems designed by our NFPA trained engineering team. • Dust Briquetters, Certified Explosion Isolation Valves, Flame Front Diverters and more to control dust and meet NFPA requirements. • PLC Touch Screen Controls with Real Time Pressure Balancing and Real Time Remote Monitoring available on your smart phone or computer. er’s future expectations. Most components of the press are independently driven by Siemens servo drive technol- ogy, which results in more precise print registration and hopefully in the long term, less maintenance. Color to color registration is twice as tight as the ma- chine that was replaced. Their formulations of water-based ink will remain the same for now, but the capabilities of the RD115 will allow NEWW to move towards more and more challenging work, with higher line screens and process print on corrugated. In addition, the dust collection systems have allowed NEWW operators to run longer without the need to stop and wash plates, increasing uptime. Though it is the second Kolbus RD115 press installed in the country, the installation was relatively smooth and un- eventful. NEWW was making saleable product within the first day of scheduled operation after a six-week installa- tion schedule. Kolbus has been receptive to changes and modifica- tions needed to the machine and software package, which is allowing NEWW to tailor the machine to its needs. Kolbus has provided an impressive graphics press to NEWW that rivals the most capable machines in the coun- try. NEWW is impressed by the superior build quality and intuitive design that allows operators effective control over the operation of the machine. NEWW looks forward to stepping up its print quality and is glad to have a partner like Kolbus to aid them in that effort.
tion, anvil grinding, and enhanced sheet control. The Kolbus die cutter will allow the company to deliver significantly better quality print as it grows to meet custom- The Kolbus RD115 Five Color Rotary Die Cutter was recently installed at NEWW Packaging & Display.
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AICC NOW To Host Webinar On Press Set Up, Operations
Box Shipments ( U.S. Corrugated Product Shipments) Industry Shipments In Billions of Square Feet Month June 2022
Kern Cox, a senior lecturer at Clemson University, will lead a “Press Set Up and Operations” webinar on Novem- ber 7 on the AICC NOW platform. As a lecturer in Clemson’s Department of Graphic Com- munications, Cox teaches undergraduate-level courses in all major printing processes, electronic pre-press, package printing technologies, and color management. He brings
Year
Actual
Percent Change Avg Week Percent Change
2022 2021
34.771 35.948
-3.3
7.903 8.170
-3.3
Industry Total
Year-to Date
June 2022
Year
Actual
Percent Change Avg Week Percent Change
2022 2021
205.855 208.569
-1.3
8.019 8.170
-2.1
Industry Total
with him 10 years of experience in professional education develop- ment where he provided various training and R&D services through Clemson’s Sonoco Institute of Pack- aging Design and Graphics. Cox has served the post print cor- rugated, narrow web and wide web flexographic market segments as well as the offset lithography mar-
Containerboard Consumption (Thousands of Tons)
Year
Month
Percent Change Year-to-Date Percent Change
2022 2021
2.8451 2.9436
-3.0
16.8851 17.0466
-0.9
Container Board Inventory - Corrugator Plants (Thousands of Tons)
Corrugator Plants Only
Date
Percent Change Weeks of Supply
Percent Change
Jun. May
2.4415 2.3469
4.0
3.8 3.6
5.6
Kern Cox
ket segment. His professional and research interests span flexography, corrugated, color management, and technical training and human development in the packaging and printing fields. Participants must purchase an All Access Pass for view- ing. Visit aiccbox.org for more information or contact Taryn Pyle at tpyle@aiccbox.org of (703) 535-1391.
Shipping Days
Year
Month
Year-to-Date
2022 2021
22 22
127 126
SOURCE: Fibre Box Association
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Top Awards Named In North American Paperboard Packaging Competition The Paperboard Packaging Council (PPC) has announced the winners of the 2022 North American Paperboard Packaging Competition. This year's competition was fierce, and the entries were truly outstand- ing. These masterful folding cartons and rigid boxes showcase the indus- try's commitment to growth and innovation. Congratulations to all. Paperboard Package of the
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Year — Graphic Packaging In- ternational and the Mentos Gum Boardio Canister: The new Boar- diopaper bottle for Mentos Pure Fresh is the first product in the gum category from a major glob- al confectioner to be delivered in a paperboard bottle. Using a customized paperboard lam- inate, the package consists of more than 90 percent renewable fibers from sustainably managed forests replacing the previous
Mentos 100 percent rigid plastic container. This award-winner's package strength can easily travel through distribution and retail merchandising without significant damage. Its distinct appearance is comfortable to hold and its flip-top lid features a recessed panel to easily dispense one or a handful of pieces of gum.
Folding Carton of the Year — WestRock and the Scottish Leader Moonchild Whisky Limited Edition: Cold foil is quickly becom- ing the method of choice as a high-quality sustainable packaging solution. When whis- ky manufacturer Scottish Leader was launc- ing its limited-edition Moonchild Whiskey, it sought out a collectible package design to complement its unique flavor. As a consum- er runs their hand over the package, a tac- tile reticulated varnish is felt throughout the main design. Rather than use four separate hot foil passes, the designers recommend- ed using WestRock’s FoilKote, an inline al- ternative to foil stamping, which was a sus- tainable solution that saved time and costs. Rigid Box Of The Year — Taylor Box Company and the Red Bull Winter Edi-
600 + Plants 60,000 Users North America Latin America
tion, Premier Influencer Kit: Taylor Box Company’s 2021 winter edi- tion package required a unique eye-catching yet functional and durable design to maximize its marketing effectiveness. Swept away in bright pink frosty hues, the outer package encourages recipi- ents to open the box and discover its surprise gift. CONTINUED ON PAGE 14
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Top Awards (CONT’D FROM PAGE 12)
er the correct amount. Glued sleeves slide down over the neck of each bottle with small tabs encircling the top holes. This prevents the bottles from sliding out of the clip, providing a safe and secure package that can be carried by the customer with confidence. The designers also included perforations on either side so that consum- ers can more easily remove one bottle at a time while retaining the structural integrity of the multipack. To sig- nificantly improve efficiency to hand-load the six-packs, the designers developed a special device. Digital Application of the Year — Tap Packaging + Design and the Cinnamon Toast Crunch Cinnamoji Box
Sustainability of the Year — Huhtamaki and the Paper- board Yogurt Container: Huhtamaki’s designers chose SBS
(FSC Certified) coated paper- board when Chobani and Cocojune opted to move from single-use plas- tic containers to renewably sourced paper-
Set: The HP Indigo 30000 press provid- ed the speed and em- bellishment capability to fulfill this quick-turn project designed to attract its young con- sumers. Cinnamon Toast Crunch chose five stand-out celeb- rities from all walks of life: global snow- boarding icon Chloe
board containers. Judges were impressed that the new yo- gurt’s nesting containers reduced plastic by 80 percent. Innovation of the Year — Graphic Packaging Interna- tional’s Take Smart Fridge Beer Pack: GPI’s innovative team developed a six-bottle clip for Brazilian start-up firm, Take
and Go Comercio de Bebidas Ltd. The bottle tops extend through the top of the package making it easier for the Take technology to read the bottle caps and charge the custom-
Kim, professional football star Justin Jefferson, actress and recording artist Leslie Grace, singer Manuel Turizo, CONTINUED ON PAGE 16
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Superior boxes require precise printing and cutting.
APSTAR HG2 ROTARY DIE CUTTER
You can’t have quality without precision. The APSTAR HG2 offers print-to-print registration accuracy through as many as seven inline flexo sections. That precision creates less downtime and higher profits. When you balance speed, print quality, and precision, you get an APSTAR… and that means better boxes. Contact Haire Group to see how the APSTAR's precision can impact your bottom line.
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Top Awards (CONT’D FROM PAGE 14)
Bleached Sulfate (SBS) from Graphic Packaging Interna- tional for its brightness, smoothness, and high-quality print surface and interior .5mil poly coating to provide grease resistance, while also contributing to its 100% recyclabili- ty and environmental sustainability. Restaurant space was also taken into consideration by designing the cartons to ship flat until they were ready to be used. It was a Valen- tine gift that everyone coveted. Judges’ Award — RRD and the Greenleaf Home Fra- grance Folding Cartons: Purchasing a fine fragrance
and the iconic SpongeBob SquarePants to become Cin- namojis. Richard DePaul Award For Creative Design & Con- verting — Graphic Packaging International and the Love
Cube: What is red, white, and aptly de- signed for Valentine’s Day? It’s the Love Cube, an origami-like container designed to carry out a delicious take-out meal from White Castle. Judg- es applauded the choice of 20pt Solid
can be as challenging as choosing a rare piece of artwork. The Grace Man- agement Group, a leading home fragrance manufac- turer, discovered its own solution for its Greenleaf candle and diffuser product
lines packaged using elegant graphics re- produced from
DESIGNS THAT INCREASE PRODUCTION
artist paintings, allowing consumers to select the home fragrance that best fits their person- al décor. Judges’ Award — TPC Printing & Packag- ing and the Honey Wild Flower: Fragrance packaging is renowned for its rich, expensive details to draw a consumer to purchase its particular scent. The makers of Honey Wild- flower, a fresh new fragrance, knew they had to design an outstanding box to set it apart from the competition. The goal was for a con- sumer to be drawn to a dazzling display of brightly-colored wildflowers, ferns, and clover
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glowing in the bright summer sunshine. To get the most impressive look, TPC’s packaging designers turned to a Scodix digital enhance- ment printing press, which brings a wide range of embellishment choices and adds impact to the printed product with foil, glitter, metallic, braille, spot UV, and cast-and-cure embellishments. Visit paperbox.org for more information about the competition.
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Student Design Challenge Winners Focus On Innovation, Sustainability The Paperboard Packaging Alliance (PPA) announced the winners of the 2022 Student Design Challenge who were honored on October 27 during the 2022 Fall Meeting & Leadership Conference. The Student Design Challenge encourages university students in leading packaging and graphic design pro- grams to show off their creative talent, design skills and innovative approaches to meet real-world customer needs and marketing scenarios. The teams and participating schools were awarded cash prizes for their winning entries. Student teams from the following schools were named as the top three win- ners: • 1st Place: Tide, Fashion Institute of Technology, Therese Becker, Roy Cooley, Kyle Thomas and Alexandra Wal- lace • 2nd Place: Froot, California Polytechnic State Univer- sity, Heather Lopez, Thucmy Dang, Colter Pruyn, Han Wong, Fred Pastrana and Hannah Kraus • 3rd Place: Duracell, Fashion Institute of Technology,
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Ana Lucia Santana Parham, Jes- sica Campos, Nova Lam and Victor Shin The annual design competition fosters awareness and apprecia- tion of paperboard packaging with the next generation of talent. Stu- dent teams identified a real prod- uct on the market that isn’t pack- aged in paperboard. Together, they designed a new sustainable pa- per-based solution. “These students are creative and savvy when it comes to the future of packaging design,” said Heidi Brock, AF&PA President and
than a couple made for each other. That’s why the engineers at ARC International have focused their skills and talents on crafting perfect
matches between the components that must work in tandem on your exo folder gluers and die-cutters: • Anilox Rollers and Ink Chambers • Anilox and Wiper Rollers • Feed and Pull Rollers • Glue and Meter Rollers You can achieve the press speeds and print quality you need to ll your most demanding orders by pairing your team with The ARChitects of Flexo. Contact ARC today to learn how these engineered matches of exo folder gluer and die-cutter components (new or
FIT's Tide entry was awarded first place.
CEO. “Our Student Design Challenge emphasizes why it’s important to keep sustainability top of mind, and how we can continue to create more sustainable packaging." Ben Markens, President of the Paperboard Packaging Council, said that the challenge is an opportunity to test innovative ideas and make meaningful connections with leaders from the paperboard packaging industry.
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Cal Poly's Froot entry was awarded second place.
CONTINUED ON PAGE 20
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AF&PA Releases Q3 2022 Containerboard Quarterly Report The American Forest & Paper Association (AF&PA) has re- leased its Q3 2022 Containerboard Quarterly report. Total Containerboard production in Q3 decreased 8.6 percent compared to Q3 2021. It was down 1.6 percent when compared to the same 9 months of 2021. New supply of containerboard (domestic production plus imports) was down 7.3 percent compared to Q3 2021, and down 2.3 percent year-to-date. The Linerboard operating rate in Q3 was 86.0 percent, down 8.3 points from the previous quarter. The Medium operating rate for the quarter was 91.4 percent, down 4.6 points from Q2 2022. For the report, contact Kory Bockman at Statistics_Pub- lications@afandpa.org or (202) 463-4716. Georgia-Pacific To Close Dubuque Corrugated Plant Georgia-Pacific has announced that it will be closing its Dubuque, Iowa, corrugated facility on December 31st, 2022. Approximately 85 jobs will be impacted by the clo- sure. The company said the decision to close the plant was based on their ability to stay competitive in the area.
Student Design Winners (CONT’D FROM PAGE 18)
"The future is bright for our in- dustry. Contratulations to our win- ners and their incredible designs," he said. Additional acknowledgments were announced for the follow- ing PPA Student Design Challenge entries: • People’s Choice Award: Fashion Institute of Technology, Duracell (Award determined by popular vote at the Paperboard Packag- ing Council’s 2022 Fall Meeting & Leadership Conference)
FIT's Duracell entry won third place.
• Honorable Mention: California Polytechnic State University, CRAFT • Honorable Mention: Rochester Institute of Technology, HexRX • Shout Out: California Polytechnic State University, Pa- per Play • Shout Out: Millersville University, Stick & Seal • Shout Out: Rochester Institute of Technology, LOL De- sign Doll • Shout Out: Toronto Metropolitan University, Vitabox For more information and a look at the prototypes visit paperboardpackaging.org.
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tion-free’ packaging that puts user experience front and centre; simple to open and close. E-commerce packaging helps your product get from production to your customer's hands in good condition, but functionality isn't the only thing it can offer. Your pack- aging can tell your brand's story, foster genuine connec- tions with your customers, and make a massive brand im- pact for a first-time buyer. With Essentra Tapes' portfolio of total tape solutions, you can now be proactive in the provision of optimised packaging, all while watching your bottom line. While the process might seem daunting, it's well worth it when you see the effects of creating an opening experi- ence. You can create a network of loyal consumers to your brand and gain a competitive advantage by personalising your E-commerce packaging. A continuous stream of packaging innovations is just not viable. Still, by working with businesses like ours, you can ensure you do not fall behind the curve in consumer expectations. Ease of opening has long been a packaging concern for many consumers. Any discerning pack spec- ifier or brand will know that packaging should never be a frustrating barrier to a product. Even when opening a special occasion gift or an exciting online order, the initial buzz can quickly turn to exasperation with a seemingly im- penetrable pack. This was confirmed in a recent survey commissioned by Essentra Tapes, which revealed as many as 57% of consumers identified difficulty to open as a top packaging frustration, and 48% reported that they had to use knives or other tools to get into packs. Resolving this frustration would not only create more positive opening experiences for consumers, but safer ones too. Adding tapes to packaging has never been easier. Moyy, a leading corrugated design studio and print house, has invested in new, state-of-the-art sheet-fed applicator technology from Essentra Tapes, to bolster its creative packaging capabilities. The SF-AS DH1 applicator has multi head capability, allowing the application of opening and closing tape solutions simultaneously. Its use of Rip- patape®, the original market-leading tape-based opening device for board and paper-based packaging, will equip Moyy to meet the increase in consumer demand for func- tional E-commerce packaging. Both a design house, printer, and manufacturer of cor- rugated solutions, Moyy has become a pioneer on tape application, enhancing its already impressive credentials in high-end corrugated design and production. It will now offer new and existing customers the opportunity to im- prove their packaging products across core areas of open- ing, closing, and protection with our renowned portfolio of tape products. Moyy considers their brand-new applicator a critical
E-commerce continues to grow, and trend analysis shows consumers increasingly look for smart, innovative, and sustainable packaging when shopping. With the proliferation of smart devices, digital wallets, and an increasingly tech-savvy consumer, the E-com- merce customer experience is undergoing what seems like a permanent change. How does the shift from store shelves to online shopping change how brands package their products? And how are consumer packaging trends demanding change? The in-store experience is quite different from the on- screen experience. In the latter, the customer selects their choice in a 2D world and can't touch or feel the product
before purchasing. Add to that the considerable wear and tear a product endures before it arrives at its destination, and the experience is turned upside down. Pandemic-driven online shopping habits are here to stay, creating a data-driven world where new channels and entrants continually up the ante on consumer and market expectations. Reimagining packaging In a shifting retail market that demands agility from distribution to the consumer, simplicity is king. We can no longer separate unboxing and opening as an end-to-end process; it’s all part of a combined product experience. As a result, there is a rapidly growing focus on ‘frustra-
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piece of equipment as they look to focus on developing best-in-class opening and closing solutions. It also rein- forces Moyy's position as a full-service partner capable of supporting design, innovation, quality, and speed to market. Boxing clever The E-commerce juggernaut is unstoppable. In 2021, retail E-commerce sales amounted to approximately 5.2 trillion US dollars worldwide. This figure is forecast to grow by 56 per cent in the coming years, reaching about 8.1 tril- lion dollars by 2026. When so many retailers offer free returns, people can easily be lulled into thinking there's no cost attached. Business leaders are quickly realising that isn't the case, with reports showing that the ‘reverse logistics’ of re- turns cost UK retailers £60 billion a year. The best solution is the most straightforward one. Make sure that the E-commerce packaging you select to deliver your products safely and soundly to the customer can eas- ily be used to return the product in case of dissatisfaction. Using double-sided tapes or silicon release liners can give you this seal and reseal solution, which forward-thinking packaging providers like Moyy can use to differentiate
a complete opening and closing solution for sheet plant converters. From quickly sealing with the pre-applied adhesive strip, speeding up warehouse fulfilment times, and open- ing packaging in seconds with the one-use Rippatape® tear strip to acting as a tamper-evident solution and mak- ing customer returns simple with a second pre-applied ad- hesive strip, those integrating the total tape solution insti- gate a chain reaction of cost-savings and a host of benefits in an era of significant price pressure. A total tape solution Essentra Tapes' range of tapes is proven to enhance brand communication, protection and authentication as well as bolster consumer convenience and contribute to an unforgettable opening experience. Its value is in its ver- satility, which gives corrugated print houses like Moyy the flexibility to further enhance their packaging solutions in a number of consumer-friendly ways, that resonate with brands. Moyy’s packaging now satisfies consumers' rapidly changing preferences for easy access to both primary and secondary packaging applications, including corrugated E-commerce boxes. This avoids messy, ragged tears or frustration in accessing the product. Whilst the current business environment is undoubted-
ly challenging, there are also opportu- nities. Now, more than ever, it is crucial to bring more value to consumers and reduce complexity in the consumer path to consumption. Organisations that set a high ambi- tion level for the product experience, including the opening of packs, while attempting to understand today's con- sumers' complex and intersecting moti- vations will grow and sustain at greater levels. Over 31 million km of tear tape is seamlessly applied to various packs, from flexible overwraps and sleeves to cartons, boxes, envelope mailers, and flexible packaging, annually.
Essentra’s total tape solutions, trust- ed by converters like Moyy, represent a fast return on investment and lower cost, improve package appearance and structural integrity, offer better security and tamper evi- dence, and their integration is less price sensitive. Firmly in the knowledge that reinforced, creative, and frustration-free packaging will give you a competitive ad- vantage. That's why we've developed a whole suite of solutions for E-commerce products – facilitating the jour- ney from warehouse to consumer and back again.
their packaging proposition to the brands they serve. Essentra Tapes has recently released the EASILINER range of paper based, silicon release liners which en- able the preservation of adhesive qualities in packaging formats where a glue line is used in production. Paired with the SF-AS DH1 applicator and used in tandem with the widely deployed Rippatape® collection, it represents
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Lessons In Leadership (CONT’D FROM PAGE 1)
of people that are putting designs together for customers and working through challenges, finding solutions, moving forward and delivering for our customers,” Murray said. At his plant, there is a big challenge nearly every week. Sometimes he starts to hear things like, ‘That’s that’ or ‘That’s as good as it gets.’ “I think we’ve all been in those situations. I’ve caught myself in that trap before, too,” Murray said. “But I think it’s really important for us as leaders to understand that we have to deliver for our customers. We have given them a commitment and we cannot fail now.” Setbacks absolutely happen, of course, but Murray said it helps to find inspiration in others who have demonstrat- ed their refusal to give up even when things seemed im- possible. For Murray, he doesn’t have to look further than the Army Rangers who clawed their way up the clifftop in the Battle of Normandy to destroy the German artillery positions, or in his own experiences leading a platoon on counter-terrorism operations in Iraq. On one such mission, Murray’s platoon had received in- telligence on the location of one of the big bomb makers, who had been placing improvised explosive devises all over the city. For months the military had been looking for him. Murray and his group cleared the house in question but found no bombs. It was either bad intel, or the bomb maker was tipped off. At this point, they hadn’t slept in two
days, and it was 135-degrees as they rolled back to their command post. Then a second report came in on a new location. They pounded their energy drinks, headed back out, but again — nothing there. Erich Murray served in the U.S. Army 3rd Infantry Division in Iraq and 173rd Airborne Brigade in Afghanistan and Europe.
CONTINUED ON PAGE 26
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Lessons In Leadership (CONT’D FROM PAGE 24)
Murray remembers the repeated attempts as total- ly deflating. They went back to their bunks to sleep, but two hours in, they received new intel from the radio. They found the guy; they knew where he was. They needed Murray’s platoon. “I’m like, ‘Okay, I’m going to have to tell these guys we’ve got to go do this again.’ They’re going to go be- cause it’s an order, it’s the military, but like what am I going to tell them to be focused and do what they have to do when we go out,” Murray said. Seeing his hesitation, a highly respected combat staff sergeant stepped up to join him in delivering the order. “’New intel, right?’ I was like, ‘That’s right.’” And that was that. They were going to go on these mis- sions for as long as they received intel on the bomber’s possible whereabouts. With that, everybody responded
Erich Murray, Plant Manager at TPC Printing & Packaging.
with an affirmative ‘Hooah.’
In short, Murray said his platoon went back out and it was a grueling long mission again, but they captured the bomber and his weapons cache, and it was a complete success. “And that was one moment I had early in my military career that taught me if you could just keep going forward and just keep pushing for- ward and not give up, oftentimes that willpower is enough to get it done,” Murray said. “And we really emphasize that at our com- pany and our plant because we do a lot of chal- lenging work and it’s easy to get in that cycle of that’s as good as we can do on this and we really can’t do anything else, but at the end of the day, we’ve committed to our customers or we’ve committed to our company that we’re going to do certain things and we have to.” Preparation Is Everything Another lesson the Army taught Murray is the importance of preparation and planning. “I like saying that failing to plan is planning to fail,” Murray said. “I truly believe in it. I don’t have many times that I’ve been a part of some- thing that’s fallen on its face because we didn’t plan it out at all, we just kind of showed up and thought that we put the players on the field and just make it happen.” Murray said it is important to go through the planning process as a team and identify points of friction where things could go off the rails and talk about the contingencies of how to deal with them. Is there an upcoming customer visit, a big job or a new software integration on the hori- zon? Make plans for those things. “If we just let that kind of happen to us and we don’t step through that planning process the right way and identify the contingencies of CONTINUED ON PAGE 28
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Lessons In Leadership (CONT’D FROM PAGE 26)
what could go wrong, it’s going to go wrong,” Murray said. Be Flexible It may seem counterintuitive to planning, but the mili- tary also teaches its leaders to be flexible with the ability to adapt. “We have a saying in the military that the best laid plans, the best most beautiful plan, never survives first contact with the enemy and it’s really true. The other saying that kind of goes with that is that you can make this beautiful plan and tie it up in a bow and put it out there to brief on PowerPoint slides and it sounds great, but the enemy al- ways gets a vote in that plan. “At our plant we always say that Murphy always gets a vote.” Something breaks. Materials don’t show up. What do you do when this happens? Murphy said his teams are comfortable with adjusting their plans to keep things mov- ing forward. If you are solely locked into one plan and un- willing to adapt, you are going to fail, he said. Complacency Kills The consequences of human complacency are not fun to talk about, but Murray said it is probably the biggest lesson he learned in the military. It can literally kill people, he said. “In our industry, I will argue that human complacency can become department complacency can become orga- nizational complacency can become ‘Hey, we’re the best, that’s as good as we can do.’ “And it can kill a company, it can kill organizations and for a lot of us that are small, that’s a big deal, and it’s some- thing that I believe personally is our biggest enemy all of us have because it’s internal, it comes from our people. "We can put all the process and procedures and tech- nology and machinery and software and all that great stuff into place, but behind the wheels of all of it is people, and if our people are not focused and holding on to that wheel, things start coming off the rails. I think it’s something that we continuously have to reengage in as leaders in our in- dustry, just as much as we do in the military.” Murray said the leadership at his company is always on the lookout for the indicators of complacency. Often these show up in the form of having quality issues more frequently. “Truthfully it is much harder to control complacency in this industry than it is in the military,” Murray said. The military has a finishing line. Their head needs to stay in the game for a 9- or 12-month mission. In the pack- aging industry, there is no finishing line. It’s 24/7, 365 days a year, Murray said. “We need to see the indicators when they’re coming and we need to be able to get out in front of it because once it becomes toxic and it becomes cancerous and it spreads, it can do a lot of damage to organizations.” Murray served in the 173rd Airborne Brigade in Afghan-
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