Convenience Is The Future Of E-Commerce Packaging
tion-free’ packaging that puts user experience front and centre; simple to open and close. E-commerce packaging helps your product get from production to your customer's hands in good condition, but functionality isn't the only thing it can offer. Your pack- aging can tell your brand's story, foster genuine connec- tions with your customers, and make a massive brand im- pact for a first-time buyer. With Essentra Tapes' portfolio of total tape solutions, you can now be proactive in the provision of optimised packaging, all while watching your bottom line. While the process might seem daunting, it's well worth it when you see the effects of creating an opening experi- ence. You can create a network of loyal consumers to your brand and gain a competitive advantage by personalising your E-commerce packaging. A continuous stream of packaging innovations is just not viable. Still, by working with businesses like ours, you can ensure you do not fall behind the curve in consumer expectations. Ease of opening has long been a packaging concern for many consumers. Any discerning pack spec- ifier or brand will know that packaging should never be a frustrating barrier to a product. Even when opening a special occasion gift or an exciting online order, the initial buzz can quickly turn to exasperation with a seemingly im- penetrable pack. This was confirmed in a recent survey commissioned by Essentra Tapes, which revealed as many as 57% of consumers identified difficulty to open as a top packaging frustration, and 48% reported that they had to use knives or other tools to get into packs. Resolving this frustration would not only create more positive opening experiences for consumers, but safer ones too. Adding tapes to packaging has never been easier. Moyy, a leading corrugated design studio and print house, has invested in new, state-of-the-art sheet-fed applicator technology from Essentra Tapes, to bolster its creative packaging capabilities. The SF-AS DH1 applicator has multi head capability, allowing the application of opening and closing tape solutions simultaneously. Its use of Rip- patape®, the original market-leading tape-based opening device for board and paper-based packaging, will equip Moyy to meet the increase in consumer demand for func- tional E-commerce packaging. Both a design house, printer, and manufacturer of cor- rugated solutions, Moyy has become a pioneer on tape application, enhancing its already impressive credentials in high-end corrugated design and production. It will now offer new and existing customers the opportunity to im- prove their packaging products across core areas of open- ing, closing, and protection with our renowned portfolio of tape products. Moyy considers their brand-new applicator a critical
E-commerce continues to grow, and trend analysis shows consumers increasingly look for smart, innovative, and sustainable packaging when shopping. With the proliferation of smart devices, digital wallets, and an increasingly tech-savvy consumer, the E-com- merce customer experience is undergoing what seems like a permanent change. How does the shift from store shelves to online shopping change how brands package their products? And how are consumer packaging trends demanding change? The in-store experience is quite different from the on- screen experience. In the latter, the customer selects their choice in a 2D world and can't touch or feel the product
before purchasing. Add to that the considerable wear and tear a product endures before it arrives at its destination, and the experience is turned upside down. Pandemic-driven online shopping habits are here to stay, creating a data-driven world where new channels and entrants continually up the ante on consumer and market expectations. Reimagining packaging In a shifting retail market that demands agility from distribution to the consumer, simplicity is king. We can no longer separate unboxing and opening as an end-to-end process; it’s all part of a combined product experience. As a result, there is a rapidly growing focus on ‘frustra-
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November 7, 2022
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