piece of equipment as they look to focus on developing best-in-class opening and closing solutions. It also rein- forces Moyy's position as a full-service partner capable of supporting design, innovation, quality, and speed to market. Boxing clever The E-commerce juggernaut is unstoppable. In 2021, retail E-commerce sales amounted to approximately 5.2 trillion US dollars worldwide. This figure is forecast to grow by 56 per cent in the coming years, reaching about 8.1 tril- lion dollars by 2026. When so many retailers offer free returns, people can easily be lulled into thinking there's no cost attached. Business leaders are quickly realising that isn't the case, with reports showing that the ‘reverse logistics’ of re- turns cost UK retailers £60 billion a year. The best solution is the most straightforward one. Make sure that the E-commerce packaging you select to deliver your products safely and soundly to the customer can eas- ily be used to return the product in case of dissatisfaction. Using double-sided tapes or silicon release liners can give you this seal and reseal solution, which forward-thinking packaging providers like Moyy can use to differentiate
a complete opening and closing solution for sheet plant converters. From quickly sealing with the pre-applied adhesive strip, speeding up warehouse fulfilment times, and open- ing packaging in seconds with the one-use Rippatape® tear strip to acting as a tamper-evident solution and mak- ing customer returns simple with a second pre-applied ad- hesive strip, those integrating the total tape solution insti- gate a chain reaction of cost-savings and a host of benefits in an era of significant price pressure. A total tape solution Essentra Tapes' range of tapes is proven to enhance brand communication, protection and authentication as well as bolster consumer convenience and contribute to an unforgettable opening experience. Its value is in its ver- satility, which gives corrugated print houses like Moyy the flexibility to further enhance their packaging solutions in a number of consumer-friendly ways, that resonate with brands. Moyy’s packaging now satisfies consumers' rapidly changing preferences for easy access to both primary and secondary packaging applications, including corrugated E-commerce boxes. This avoids messy, ragged tears or frustration in accessing the product. Whilst the current business environment is undoubted-
ly challenging, there are also opportu- nities. Now, more than ever, it is crucial to bring more value to consumers and reduce complexity in the consumer path to consumption. Organisations that set a high ambi- tion level for the product experience, including the opening of packs, while attempting to understand today's con- sumers' complex and intersecting moti- vations will grow and sustain at greater levels. Over 31 million km of tear tape is seamlessly applied to various packs, from flexible overwraps and sleeves to cartons, boxes, envelope mailers, and flexible packaging, annually.
Essentra’s total tape solutions, trust- ed by converters like Moyy, represent a fast return on investment and lower cost, improve package appearance and structural integrity, offer better security and tamper evi- dence, and their integration is less price sensitive. Firmly in the knowledge that reinforced, creative, and frustration-free packaging will give you a competitive ad- vantage. That's why we've developed a whole suite of solutions for E-commerce products – facilitating the jour- ney from warehouse to consumer and back again.
their packaging proposition to the brands they serve. Essentra Tapes has recently released the EASILINER range of paper based, silicon release liners which en- able the preservation of adhesive qualities in packaging formats where a glue line is used in production. Paired with the SF-AS DH1 applicator and used in tandem with the widely deployed Rippatape® collection, it represents
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November 7, 2022
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