the business, and that is: If Porsche doesn’t change, Porsche will not be the same. It’s a great line to just remind ourselves that we need to continue to evolve. And I’ve been fortunate that I’ve been through a number of different roles within the organization, and I’ve met many people across North America over my career and globally, quite frankly, that I’ve been able to really learn from and learn their management styles, learn their creative thinking process and to be solution-driven. So now that I’m here in this role, I’m excited to lead as the first Canadian CEO of Porsche Cars Canada. And I could say my passion is stronger than ever before. EM: One last question, what’s your favourite Porsche? JC: The one that really fascinates me right now is the Carrera T. I just love that car. With the manual gearbox, it’s a very personal car in terms of being able to drive it in an exciting way. You can go through all the gears very quickly. It feels like you’re wearing the car.
So, I joined the automotive industry straight out of university, and then ending up here at Porsche, which was naturally what I would consider the most iconic sports car brand, was really an opportunity that was a dream come true. EM: Has your perspective and philosophy about the automotive industry changed as you’ve evolved into this the top role as CEO? JC: It certainly has. First and foremost, the environment that I’m in has changed significantly since 1999. If you look at the automotive industry, there’s been so many changes. Now, with the growth of battery electric vehicles, the industry continues to evolve. How we do busi- ness continues to evolve. How technology and digi- talization play a role now has evolved considerably since the early 2000s. So naturally, my perspective has had to change. I’m big on staying open-minded when it comes to change. We have this line at Porsche that I really love and that always reminds me of how we need to approach
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