Dialogue September 2017

6\Y4PZZPVU! “To promote, strengthen and represent the electrical industry in Ontario.” Dialogue A Publication of the Ontario Electrical League Issue 39-3 • September 2017


The Ontario Electrical League Looks Back to Move Forward


%\&DWK\)UHGHULFNVRQ Why Mechanical Contractors?

,KP[VYPHS-VJ\Z!  MARKETING YOUR BUSINESS 1 OEL Expands to Include Ontario Mechanical Contractors 1 Contractor and Consumer Ratings 3 Chair’s Message 3 President’s Message 6 Employees’ Off-duty Conduct 8 Contractor Growth in the New Economy 10 Setting the Bar for Quality Healthcare 13 ESA in Smoke Alarms on AFCI/GFCI Circuits 14 Subcontractors’ Claims 16 Information Management at ESA 17 Purchasing Business Insurance 18 Property Insurance for Small Business 19 Message from Hydro One’s CEO 20 Take the Pain Out of Accessing Fixtures 21 Tips for Marketing Your Business 21 Members’ News

I n1966, theElectricHeatingAssociation of Ontario (mechanical) merged with the Electric Service League of Ontario, to become what’s known today as the Ontario Electrical League (OEL). “We’re going back to our roots,” says Stephen Sell, President of the OEL. “Somewhere along the way, we started focusing on just electrical contractors, when the reality is, mechanical contractors face the same issues and hurdles as electrical contractors.” The OEL currently represents open-shop electrical contractors, and industry partners,

such as manufacturers, distributors, utilities and electrical service companies. Our history spans back over 95 years, when mechanical members were also part of the membership. Today, some of our members offer both electrical and mechanical services to their customers. Because of this, and our history, we are already familiar

with the mechanical contracting world.


You wouldn’t go to a three-star resort and pay top dollar, so why should your prospects buy from a three-star Contractor? Are you a Five-Star Contractor with a Three-Star Rating?

%\$QGUHZ+RXVWRQ W hen you spend money on marketing your contracting company, do you ever stop to think about your online presence? Do you even know what people are saying about you online? Do you care? TO ENSURE DELIVERY, MAINTAIN MEMBERSHIP! 38%/,&$7,2160$,/$*5((0(171R

According to a 2013 Customer Review Survey and a 2016 Software Advice Survey: • 85% of consumers say they read online reviews • 79% of consumers trust online reviews as much as people’s verbal recommendations • 86% of respondents said they would pay more, to some degree, for service providers with more positive reviews • 90% of responders were influenced by positive online reviews • 86% were influenced by negative online reviews



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