Packaging Trends ( Cont’d from Page 1)
CPGs to protect consumers but also to engage, enter- tain and educate shoppers, as well. Currently, 50 per- cent of U.S. consumers report being interested in scanning food packaging to learn more about the provenance of fresh produce. Extend My Brand Brand trust plays a key role in the purchasing deci- sions of consumers. Brand trust has been reported as high as 94 percent for U.S. consumers in regards to reacting to new product launches, according to Mintel Purchase Intelligence. Brands can capitalize on brand loyalty to extend their product portfolio be- yond traditional categories, said Mintel. This year, Mintel’s Global Packaging Team feels packaging will perform an increasing role in helping brands gain entry into new categories. The Experience of Packaging Just more than half of U.S. shoppers report being drawn to packaging with unusual or eye-catching de- signs. But, according to Mintel,“a monotonous retail ex- perience driven by globalization and the need for speed and efficiency, has led to a sea of packaging that all looks the same and suffers from information
“The majority of consumers are paying attention to package format and design, and purchase drivers are either being directly related to or being communicat- ed through packaging,” said Beth Bloom, Mintel Se- nior Food & Drink Analyst. The Face and Role of Packaging Online In the coming year, Mintel expects the online expe- rience for consumers to play an increasing role in brand awareness. As shoppers shift from in-store to in-home purchasing, packaging design needs to ad- dress this new dynamic. Three quarters of UK consumers say that in 10 years’ time, they expect to do most of their shopping online.This is a seismic shift in shopping behavior.At this time, according to Mintel researchers, the majori- ty of brands have yet to capitalize on the changing role of packaging in the e-commerce arena. Packaging Gets Smart, Active and Intelligent Smart, active and intelligent technologies for pack- aging are sure to expand in the coming year. Increas- ing demands for food safety, waste reduction, and reducing the threat of consumers purchasing and using counterfeit products are all drivers toward this trend. These technologies are yet another way for
(Cont’d on Page 8)
4 February 6, 2017 Flexo Market News
www.nvpublications.com
Made with FlippingBook - Online catalogs