10 | Selecting an Ideal Location
Consumer-facing businesses need visibility, signage rights, ADA access, and easy in/out. A “B site” next to a grocery store may outperform an “A site” buried behind competitors. B2B or light industrial businesses should prioritize truck access, yard space, ceiling height, loading doors, and proximity to highways. A pretty building means nothing if you need 3-point turns for every delivery. Professional services firms need locations that feel safe and credible: clean common areas, good signage, and logical wayfinding. Run a trade area analysis Draw 5-, 10-, and 15-minute drive-time rings Compare population, income, and customer zip codes Visit at 7:30 am, noon, and 5:30 pm — observe parking, access, and traffic flow Lease or buy? Leasing = flexibility; good if you’re still proving the model. Buying = control and equity; best if long-term site is critical to value. Structure matters Make sure the lease term + options cover your loan term. Negotiate TI allowance, signage rights, assignment clause, and a right of first refusal. Location can make or break demand, payroll, logistics — and resale value. Choose intentionally.
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For informational purposes only. Not legal, tax, or financial advice.
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