16 | Branding and Marketing
Your brand is a promise. Marketing proves it, every week. First, get clear: What problem do you solve? Who’s your ideal customer? What makes you different — and better? Then map your marketing mix: Paid: Search, social ads, sponsorships Earned: PR, industry awards, partnerships Shared: Reviews, referrals, social media Owned: Website, blog, newsletter, CRM
T Bank Insight Buyers with real
marketing plans tend to grow faster — and with less churn. We look for clarity on CAC, LTV, and tracking tools as a signal you’re ready to scale.
Build a 12-month content calendar around your customer’s pain points, seasonal trends, and key offers. Track leads by source and measure CAC (Customer Acquisition Cost) and LTV (Lifetime Value). Double down on what works. “Clarity + consistency + measurement turns marketing into an asset.” Action Checklist Write a one-page voice guide (tone, message, position) Build a PESO (Paid, Earned, Shared, Owned) content calendar Track leads and conversion in a CRM Calculate CAC and LTV quarterly Quick Summary If you want leads, referrals, and margin — your brand has to earn them. Every day.
21
For informational purposes only. Not legal, tax, or financial advice.
Made with FlippingBook - professional solution for displaying marketing and sales documents online