17 | Preparing for Launch
Internally You only get one “Day One.” Make it count — inside and out. Externally
Host an all-hands meeting on day one Share your mission and 30-day transition plan Schedule short 1:1s to listen and build rapport
Send a customer letter within 72 hours Highlight one improvement they’ll feel soon (new hours, faster service, updated portal) Finish one visible upgrade in 30 days (lobby refresh, signage, scheduling system)
T Bank Insight We can help script transition messages and build seller-shadowing plans. A thoughtful 30- day launch increases retention and builds momentum.
Case Example — Dental Practice Buyer Wins Trust Early In the first 30 days, the new owner repainted the lobby, refreshed signage, and launched text-based scheduling. Patients noticed — satisfaction scores rose, and referrals picked up. Action Checklist Draft internal and external communications pre-close Schedule two weeks of shadowing with the seller Identify one “quick win” improvement and complete it in 30 days Quick Summary Transitions win on speed, clarity, and trust. Set your tone early. Keep the message simple: “We’re keeping what works — and making it even better.” “Your first month is your introduction — make it crisp.”
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For informational purposes only. Not legal, tax, or financial advice.
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