Is Your Company Culture Going Through a ‘Blah’ Era? Give It a Holiday Boost! December is a special month full of fun celebrations, time with friends and family, and cozy memories. It can also be a “dry season” for your business, leaving your employees feeling unenthused about coming to the office.
Include Chatbots in Your Marketing Strategy Get an Edge on Your Competition Over the past few years, many technological developments have changed the business landscape. Businesses can dive deeper into their analytics than ever before, providing them with new key performance indicators they can track that help them boost their sales, marketing, and customer service. Cloud computing, remote collaboration programs, and the internet as a whole have completely revolutionized many businesses. Still, another tech development continues to grow in popularity: artificial intelligence (AI) chatbots. Chatbots are computer programs designed to mimic human interaction using AI. Most people are probably familiar with chatbots and have seen them when visiting various businesses’ websites. Many small-business owners utilize AI chatbots to instantaneously assist with their customers’ immediate needs. AI chatbots aren’t just for B2C businesses, though. They’re also growing in popularity for B2B businesses. Actually, they’re more popular in B2B than in B2C. According to Boomtown, 58% of websites that use chatbot software are for B2B companies. And the chatbot market isn’t slowing down any time soon. According to Statista, the market will grow to $454.8 million in revenue by 2027, up from $40.9 million in 2018. If you’re interested in utilizing an AI chatbot in your business, there’s much to be gained. Here are four reasons to incorporate chatbots into your marketing strategy. Chatbots can automate tasks to save your business money. When someone calls your business with questions, concerns, or requests, who handles that call? Do they have to take their attention away from other tasks to take each call? Wouldn’t it be easier if your employees could focus on other tasks while an automated program assisted your customers? That’s exactly what you get when you use an AI chatbot in your business.
But why is that — and what can you do about it?
For many businesses, the “busy season” occurs after summer and before the holidays (usually from August– mid-November), meaning there’s a lull after Thanksgiving. That lull is often accompanied by a “dead office,” as many employees choose to utilize PTO during the holiday season. That can translate to your remaining employees feeling demoralized, bored, or generally “blah.”
So, what can you do about it?
The holidays provide an excellent opportunity to reinvigorate your employees and boost morale while building up your overall company culture. It starts with getting people excited to spend time together. Here are some easy ways to build that enthusiasm. • Throw an “office Thanksgiving” celebration the Thursday before Thanksgiving and have everyone bring a dish to share.
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Host an office holiday party.
Start a “secret Santa” or “White Elephant” giveaway. Get your employees involved in decorating the office for the holidays. Bring in some fun holiday treats to share (like Christmas cookies). Play some holiday music around the office. You can also ask your employees to share ideas for what they would like to use as team-bonding opportunities during the holidays. Encouraging your employees to be involved in the decision process will help to get everyone excited about the upcoming celebrations. When you decide what festive events or activities you would like to do with your staff, the next step is making sure participation is as easy as possible. This would be an excellent opportunity to use the lull in your business cycle to celebrate with some afternoon activities during the work day. While that may seem like a poor use of work hours, it’s a great way to invest in your teams. When they are given the opportunity to build relationships with one another in a low-pressure environment, they can collaborate more effectively for the rest of the year. So, don’t be a Grinch! Start planning some festive activities and events for your office today!
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Chatbots can answer an unlimited number of questions and assist multiple customers at once. They can be programmed to answer specific questions
about your business and its services. Your business and your customers will both greatly benefit from chatbots.
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