Holiday Trivia!
around the hijinks of their mascot, Duo. Duo is an adorable green owl with an attitude and a romantic obsession with the musical artist Dua Lipa. Many of the company’s TikTok videos show Duo pursuing Dua Lipa, dancing, harassing people for not practicing their chosen language enough, and joking about how he’s in trouble with the CEO for his antics. This strategy worked. Between September 2021 and February 2022, Duolingo went from having 50,000 followers on TikTok to 2.9 million followers. While unconventional, the edgy humor put forward by the marketing and social media team resonated with
1. When was the term “Xmas” invented? 2. Do more Americans get real or artificial trees? 3. What is the highest-grossing Christmas movie? 4. Who was the first U.S. president to recognize Hanukkah in the White House? 5. Which department store was featured in the film “Miracle on 34th Street”?
audiences and resulted in thousands of shares. The page now has over 55 million likes and receives large amounts of engagement for every video.
So, the next time you plan for your social media pages, throw in
some humorous content. While it may seem silly and irrelevant, it’s a great way to connect with a broader audience and encourage broad-scale engagement with your content.
Answers! 1.
The mid-1500s by the Greeks
2. Artificial 3. “Home Alone” 4. Jimmy Carter in 1979 5. Macy’s
(Fun fact: “Christos” in Greek begins with the letter X.)
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