Inside How an 8-Year-Old Kid Broke the System
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No-Meeting Days Will Make Your Team More Productive How to Use the Holidays to Revive Corporate Culture 4 Reasons to Incorporate Chatbots Into Your Marketing Strategy How One Owl’s Love for Dua Lipa Boosted a Brand to Online Stardom The Triumph of Brandless, the E-Commerce Brand With No Brand at All
How a Company With No Brand Overcame Closure The Return of Brandless
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rebirth. While they may not be able to sell products for $3 any longer, the brand maintains that prices will stay affordable. Brandless isn’t trying to be the cheapest in the online retail game, Treft says, because he’s not willing to compromise quality. Consumers who loved the company in 2017 flocked to the brand because they’re careful about what they put in or on their bodies. The new Brandless will continue this initiative, avoiding harmful ingredients like synthetic dyes and parabens. Additionally, Treft promises the brand will remain committed to everyday wellness, providing products everyone needs in the safest way possible. To do this, Treft intends to start and stay small. He plans to rehire some of Brandless’ former employees while integrating new hires. This new Brandless team is focusing on its own website to start, focusing on sales from Brandless.com. This new site offers five browsing categories, from beauty to home products. But the most significant savings are found on the “bundles” page. With simple images and straightforward descriptions, Brandless offers affordable products at a single price point. For instance, in the “personal care bundle,” you can buy 14 products for $52, which is a little over $3 for each item. Looking for dishware? You can find an 18-piece set for $34 on their site. While their main focus is their site, Brandless can be found on Amazon, too. Treft also says the company is in talks with a few unnamed brick-and-mortar stores in hopes of making their affordable products more accessible to the average buyer, not just technology-hip millennials. The Brandless comeback is a win for health-conscious consumers on a budget across the country. Their return shows that a company with a high-quality and low-price model can succeed in a direct-to-consumer world, even when faced with immense hardships. We can take a page out of the Brandless playbook this year by taking a step back and ensuring we provide our customers with the highest quality products possible. As we learned from Brandless, doing this will ensure your customers will stick by you, no matter the hurdles your business must overcome.
Brandless — the brand without, well, a brand — is back! The company known as Amazon’s millennial alternative was started in 2017 and attained meteoric success with its minimalist packaging and low pricing. However, in February 2020, Brandless suddenly shut down the business, unable to handle its rapid direct-to- consumer stardom. In an exciting twist, Brandless fans saw some movement from the company around June 2020. Brandless was bought by two Utah-based companies: SEO marketing firm Ikonifi and VC firm Clarke Capital Partners. With Ryan Treft, Ikonifi’s founder, as the new CEO, Brandless was back and better than ever. The acquisition of Brandless was a chance encounter for Treft. While scrolling through a job site, he saw a former Brandless employee post a eulogy to the company contemplating its unfortunate demise. Treft was familiar with Brandless and thought the idea was unique, so he contacted the employee, who eventually introduced him to a Brandless trustee. He offered to buy the company, and the rest is business history. Brandless aims to be known for its high-quality products and value in its
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