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2017 R ena i s s ance P lan U pdate | T own of W ake F ore s t
8.4 Event Programming
The Town has used event programming as a superior tool to create fun, energetic activity in downtown. Events that have found love in the community include Friday Night on White, the Christmas Parade, Music at Midday, and Dirt Day. A recent survey conducted by the Town revealed that 99% of business owners have found these events increase their business by 50%. The scale and frequency of these events requires this responsibility be taken on by a full time employee of the Town.
RECOMMENDATION 8C: Hire an event coordinator to manage, promote and execute Town related activities/festivals.
S S Downtown Wake Forest event programming in action
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