C h a p t e r 11 I mp l ementat i on S t r at eg i e s
50% of inactive White Street frontage converted to retail/ restaurant use (specifically, add five new bars/restaurants). In five years we will have converted half of our vacant and underutilized storefronts along White Street to much more productive shopping, restaurant, and entertainment venues. Ideally, we will have attracted five new bars (taprooms, taverns, wine bars) and restaurants to leverage the current success of our dining options into a true destination for the entire community. This infilling of activity will not only increase our economic activity but it will create a continuous pedestrian experience that is the envy of the entire Triangle. Attract 150 new housing units to the downtown. In addition to those that are under construction, the downtown will attract an additional 150 new homes, bringing the total new resident count — citizens who walk the streets and shop local — to more than 500. These new people will drive additional demand for more of everything that we value today including great restaurants, specialty shops, and neighborhood convenience goods. Create a continuous pedestrian experience from Roosevelt to Elm. The historic core of the downtown will be a park once and walk environment — an area that is best experienced as a pedestrian. The gaps in sidewalks and the urban fabric will be eliminated in favor of a lively, safe, and well-connected downtown. Downtown will be a place for people, on foot or on a bicycle, where cars are tolerated but tamed. Downtown is THE address in Wake Forest! We will have achieved success when advertising a home for sale near downtown commands a significant premium regardless of whether it is located in the historic district. Investment in undervalued neighborhoods, construction of new high quality housing, and rent premiums for commercial space over the suburban competition will mean that we have made downtown the most sought after address in Wake Forest. Create a real parking problem in downtown. Within five years’ time, downtown should be so popular that people have decided to Uber or ride a bicycle to downtown because every parking spot is full! This reality would indicate that all of the other goals have been met, and Wake Forest is the place to be! The sidewalks are bustling with patrons and families coming to spend money and experience small town urban living at its very best.
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