2017 R ena i s s anc e P l an U pdat e | T own of W ak e F or e s t
3.6 Active Ground Floor Use
Active ground floor uses are critical to a vibrant downtown. Not only do the uses need to be active, but ideally, they should align closely with the desired character that Wake Forest is pursuing and is sought after by potential visitors. As pedestrians and visitors walk or drive down White Street, they need to see other people visibly enjoying themselves in the downtown; this is a compounding effect — people beget people.
Figure 3.6 on the opposite page depicts our analysis of the ground floor space in the core of the Renaissance Area. Below are descriptions of each category from the diagram:
Firm »» Active throughout the day and night »» Attracts a wide variety of visitors/ patrons »» Fully occupied with tenant mix that supports vibrancy
Ripe »» Vacant storefront »» Needs a tenant that adds to the vibrancy of the street »» Physical enhancements to the building and facade may be necessary Opportunity »» Tenant mix could be more supportive of street activity »» Small change needed, like adding outdoor seating or operable windows that open to the street Underutilized »» Could be more active with new tenants or a change in the facade to function more like a traditional storefront, open, permeable and transparent
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