C h a p t e r 5 R e ta i l S t r at eg i e s
6LWH'HWDLOV0DS 1RUWKHUQ:DNH $UHDVTXDUHPLOHV example, just three clothing retailers. Such rivals could materialize in the future, but none would likely be able to compete with the authenticity, history and character of downtown Wake Forest. Additionally, the urban form including and surrounding downtown, creates a certain sense of place that is nearly impossible to replicate in entirely new construction. Seeing downtown Wake Forest through this lens of “Main Street” positioning would imply a trade area bounded by NC 56 to the north, NC 39 to the east, I–540 to the south
and NC 50 to the west (see image above). This trade area encompasses a number of other exurban communities that lack a legitimate center (or, in the case of Zebulon, a center at the same evolutionary stage as and able to realistically compete with Wake Forest’s). The table above shows the basic demographic characteristics of this “Main Street” trade area, as compared to the Raleigh MSA (Metropolitan Statistical Area) as a whole.
7KLVVLWHLVORFDWHGLQ S S Polygon corresponding to the “Main Street” trade area for downtown Wake Forest | Source: ENCI, MJB Consulting
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