Wake Forest Renaissance Plan - September 2017


2017 R ena i s s anc e P l an U pdat e | T own of W ak e F or e s t

» » A collection of shops selling comparison goods that align with the mission of the leisured day-tripper. These need not concentrate on a specific type of merchandise, like apparel. Rather, it is more important that they cater to a similar customer. » » A range of dining options covering different day-parts, moods and tastes, from “buzz-generating” destinations to more utilitarian eateries that simply fill gaps in the marketplace. » » An emphasis on “differentiation”, including not just one-off independents but also, new concepts from successful local merchants as well as small regional chain-lets that do not yet have a presence in the Main Street trade area. » » A flexibility with unconventional retail formats, to lower barriers-to- entry for entrepreneurs and allow for concept innovation, while also adding a contemporary edge and energy to the street life.

Boulevard/US 1, ideally near the intersection with I–540, which can offer superior visibility and access. So what does all of this mean in practice? What specifically would such a formula entail? In terms of atmospherics, the approach would seem to be self-evident. It is an indulgence in nostalgia, “the way Main Street(s) used to be”, but with enough contemporary relevance to attract and retain the attention of today’s consumer — in other words, resonant as well as relevant .

Specifically with regards to retail, the formula would involve the following:

» » A diversified mix of retail uses, providing a variety of opportunities for shopping, dining and recreation, so as to generate multiple streams of foot traffic throughout the day/night and extend dwell time.

S S Backfins Crabhouse is an example of a dining concept that, due to the broad appeal of seafood cuisine, attracts an ethnically diverse customer base.

S S Moon & Lola, an Apex-based regional chain-let with five company-owned stores, sells products that would appeal to the customers already patronizing Pink Boutique and Ollie’s. (Image: Facebook. com/MoonandLola)

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