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2017 R ena i s s anc e P l an U pdat e | T own of W ak e F or e s t
RETAIL REcRuI TmENT BROcHuRE
D O W N T O W N R A L E I G H
GROWING
EMERGING
CREATING
S S In Downtown Raleigh, the marketing brochure reframed the retail opportunity in psychographic terms, positioning the district as the epicenter of the city’s growing “hipster” and “yupster” subcultures (and thereby diverting attention from its shortcomings as a more conventional retail location).
RECOMMENDATION 5B: Convene the relevant stakeholders in a consensus-building exercise focused exclusively on how the Town can help facilitate new retail and create buzz about the area.
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