TZL 1382 (web)

OPEN FOR ENTRY REGISTRATION FOR ZWEIG GROUP’S 2021 AWARDS IS NOW OPEN! Zweig Group offers six awards programs specifically focused on architecture, engineering, planning, and environmental consulting firm achievement. Each award has a different focus; successful start-ups, rising stars in the industry, marketing excellence, overall firm success, best workplace practices, and outstanding leadership. ❚ ❚ Hot Firm Award. The Hot Firm list recognizes the 100 fastest-growing architecture, engineering, planning, and environmental consulting firms in the U.S. Learn more. ❚ ❚ Best Firms To Work For. This award celebrates top AEC firms based on workplace practices, benefits, retention rates, and more. Learn more. ❚ ❚ Marketing Excellence Award. The MEAs recognize outstanding and effective marketing in the AEC industry based upon overall creativity, messaging, results achieved by the campaign, and level of design. Learn more. ❚ ❚ Top New Venture. This award honors a group of fast growing start-ups on the basis of revenue and employment growth, as well as entrepreneurism and a spirit of innovation. Learn more. ❚ ❚ Jerry Allen Courage in Leadership Award. This award is given each year to an AEC professional who has made tremendous impact on the company through courageous leadership. Learn more. ❚ ❚ Rising Stars Award. This awards recognizes younger professionals whose exceptional technical capability, leadership ability, effective teaching or research, or public service has benefited the AEC Industry, their employers, project owners, and society. Learn more. ❚ ❚ Win big with the Trifecta. Be among the best of the best and join an elite group of award-

winning firms. The Trifecta Award celebrates high-performance firms winning an award in a single year in three areas of firm operations: growth, creating a great place to work, and excellence in marketing. Awards will be conferred at Zweig Group’s 2021 Elevate AEC Conference, the AEC industry’s top learning and networking event of the year. This year’s Elevate AEC Conference will take place virtually September 13-October 8, 2021. Register now to hold your spot at the Elevate AEC Conference. Zweig Group, three times on the Inc. 500/5000 list, is the leading research, publishing, and consulting resource for the built environment. The firm provides strategy, mergers and acquisitions, business valuation, ownership transition, marketing, business development, market research, financial management, project management, recruiting and executive search services nationwide. Zweig Group also provides a comprehensive suite of products including industry reports and surveys, executive training, and business conferences covering virtually every aspect of AEC firm management. The firm has offices in Dallas and Fayetteville, Arkansas. The firm’s mission, Elevate the Industry, has five tenets: promote, diversify, educate, change, and celebrate. Zweig Group’s vision is to facilitate action in pursuit of elevating individuals, firms, and thus the industry. More than a mission, this is a movement to advance the AEC profession, creating a world that celebrates the built environment and recognizes its impact on individuals, communities, and commerce. For more information, visit zweiggroup.com or call .800.466.6275.

This webinar was specifically developed to help design and technical professionals in archi- tecture, engineering, planning, and environmental firms become more comfortable managing cli- ents and promoting the firm and its services. Led by two retired and current CEOs with extensive experience from the design desk to the board room, this one-of-a- kind webinar presents business development techniques proven to drive real growth and value in your AEC firm. Elevating Doer- Sellers Virtual Seminar 6 PDH/LU

STARTING APRIL 6, 2021

PO Box 1528 Fayetteville, AR 72702

Chad Clinehens | Publisher cclinehens@zweiggroup.com Sara Parkman | Senior Editor & Designer sparkman@zweiggroup.com Christina Zweig | Contributing Editor czweig@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com

KYLE AHERN, from page 1

leave has been one of the most improved areas since 2018. A 6 percent increase in satisfaction, among more than 12,000 respondents, with parental leave as one of the highest upticks in the entire data pool. The average increase or decrease for any data point is less than 1 percent, so you can see the significance of the changes that have been made. Six percent more firms have a standardized parental leave policy and there has been a 6 percent increase in employee satisfaction with parental leave. This might just be a coincidence, but I don’t believe that. I think parental leave is becoming a more important benefit for people, especially among millennials. Firms are always looking for ways to stand out and find an edge in recruitment and retention. I think having a good, standardized parental leave plan is a major step firms can take. It shows that you not only care about your employees’ careers, but you are invested in their life outside of work as well. I know from experience that it was a truly amazing benefit and it seems as though the best firms to work for in the industry and their employees would agree. KYLE AHERN is awards manager at Zweig Group. Contact him at kahern@zweiggroup.com.

Tel: 800-466-6275 Fax: 800-842-1560

Email: info@zweiggroup.com Online: thezweigletter.com Twitter: twitter.com/zweigletter Facebook: facebook.com/thezweigletter Published continuously since 1992 by Zweig Group, Fayetteville, Arkansas, USA. ISSN 1068-1310. Issued weekly (48 issues/year) $250 for one-year print subscription; free electronic subscription at thezweigletter.com/subscribe © Copyright 2021, Zweig Group. All rights reserved.

THE ZWEIG LETTER MARCH 8, 2021, ISSUE 1382

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