NEXT DOOR
So how does this work for YOUR business? It all depends on your desired campaign for your targeted region. Assuming you’re well- informed about your current demographics or the demographics you’re hoping to reach, there are several methods to effectively implement hyperlocal advertising tactics. By using GPS and IP addresses, you’ll be able to target ads to specific cities, streets, and even buildings by inputting their coordinates. After you’ve narrowed it down, you can choose which areas work best for your goals. A mechanic shop expanding to a new city may cast a wider net, while a high-end jeweler may target areas with higher incomes. With hyperlocal strategies, your advertisements can be catered on a variety of digital platforms, like social media, streaming services, and apps. These new-age technologies will give you more exposure and patronage for your ever-expanding business!
AFFILIATE SPOTLIGHT NATHALIE MEJIAS STRIKES A BALANCE One of the greatest struggles affiliate owners often face is finding the balance between their box and their family. This is especially true when you have family members attending or helping you manage your gym! This month, we sat down with Nathalie Mejias of Driving Force CrossFit in Pembroke Pines, Florida. As a mother of three kids and co-affiliate owner alongside her husband, Nathalie knows how to keep many plates spinning at once! We talked about what first brought her to CrossFit and how she strikes a balance between gym and home life. In a way, family is what first brought Nathalie to CrossFit. “Six months after I had my second child, I looked in the mirror and did not like what I saw,” she tells us. “I had recently reconnected with a friend who transformed her body through CrossFit. I told my husband I wanted to try, and the rest is history.” Nathalie had been a gym-goer in the past, but recognized there was something different about CrossFit. “The challenge motivated me,” she tells us. “The first time I lifted a barbell, I thought ‘Wow, I’m strong!’ It was empowering.” Within two months, Nathalie got her husband, Carlos, to come to workouts, and the two became avid members. Fittingly enough, it was the arrival of Nathalie and Carlos’ third child that made them take the leap from being members to becoming owners. Realizing just how busy their lives were about to become, the two almost hung up their CrossFit lifestyle. “My husband was getting ready to set up a gym in our garage,” she remembers with a laugh. “We tried to work out on our own, but it just wasn’t the same. We missed that sense of community. Then one day my husband came home and told me we’d become affiliate owners.” Rather than give up CrossFit for their work life, the Mejias family made their box their work life and got to continue to be a part of the community they loved. Three years later, Nathalie says the only hard part was raising her three young kids while growing Driving Force. “I make it work,” she says. “You have to set up healthy boundaries. Once you go home from the gym, you have to disconnect and focus on your family,” she explains, expressing that new and old box owners alike should “carve out time” for themselves and their loved ones.
SPICY SALMON TARTARE
This delicious tartare is the perfect healthy alternative to gut- busting game-day dips. Serve alongside your favorite chips or crackers for an appetizer that’s sure to impress.
INGREDIENTS
• 1 8-ounce boneless, skinless salmon fillet • 1 tablespoon fresh lime juice • 1/4 teaspoon lime zest • 1/4 cup cucumber, seeded and finely diced • 1 1/2 teaspoons jalapeno peppers, seeded and minced • 1 1/2 teaspoons shallots, minced
• 3/4 teaspoon fresh ginger, peeled and finely grated • 1 1/2 teaspoons fresh cilantro, minced • 1 1/2 teaspoons fresh chives, minced • 1 1/2 teaspoons grapeseed or vegetable oil • Salt and freshly ground pepper, to taste • Crackers or chips, for serving
DIRECTIONS
1. Place salmon in freezer for 20 minutes to make slicing easier. 2. Meanwhile, prepare other ingredients for mixing. 3. Thinly slice salmon into sheets and cut sheets into strips and strips into cubes. When finished, you should have 1/8-inch cubes. 4. In a mixing bowl, combine salmon with all other ingredients. Season with salt and pepper. 5. Garnish with chips or crackers and serve.
Thanks for all you do, Nathalie!
O2 | PAGE 3 | DRINKO2.COM
Made with FlippingBook HTML5